Principal Marketing & Communications Specialist
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Key skills for this role
About the Role
CB&I seeks a Principal Marketing & Communications Specialist to drive regional marketing communications initiatives in the energy sector. The role involves developing tactical marketing plans, leading content creation for digital channels, coordinating tradeshows, and supporting business development strategies.
Key Skills for This Role
Responsibilities
- Develop and oversee the execution of tactical marketing and communication planning for CB&I’s international businesses
- Lead content development for key owned channels including corporate website, social media, video and intranet/newsletters
- Collaborate with US and UK based Marketing and Communications team members to develop and launch digital and traditional marketing initiatives
- Drive regional company sponsorship opportunities and participation at regional tradeshows
- Coordinate graphic design projects with US and UK based team members
- Provide communications and campaign support for regional HR recruiting efforts
- Oversee approvals processes, liaising with subject matter experts, leadership and functional colleagues
- Support regional leaders to achieve employee awareness and engagement goals
- Coordinate regional employee town halls
- Ensure consistent brand experience across all corporate marketing channels
- Develop branding materials specific to CB&I's niche product lines and unique country experience
Requirements
- Bachelor’s degree in Business Administration, Communications, Marketing, STEM or a related field preferred
- Five to eight years of relevant experience in marketing and/or communications
- Experience working in the oil and gas or manufacturing industries strongly preferred
- Professional expertise with social media, newsletter writing, tradeshows and corporate advertising
- Ability to work effectively under challenging deadlines in a fast paced, dynamic environment
- Exceptional English communication and presentation skills
- Willingness to travel within the EAME / APA region
Full Job Posting
Company Overview
- CB&I delivers integrated storage and asset management solutions for customers across the lifecycle of their facilities.
- The Principal Marketing Specialist will join a growing global function to help CB&I accelerate growth.
Responsibilities
- Develop and oversee the execution of tactical marketing and communication planning for CB&I’s international businesses.
- Lead content development for key owned channels, including corporate website, social media, video and intranet/newsletters.
- Collaborate with US and UK based Marketing and Communications team members to develop and launch digital and traditional marketing initiatives.
- Drive regional company sponsorship opportunities and participation at regional tradeshows.
- Coordinate graphic design projects with US and UK based team members.
- Provide communications and campaign support for regional HR recruiting efforts.
- Oversee approvals processes, liaising with subject matter experts, leadership and functional colleagues.
- Support regional leaders to achieve employee awareness and engagement goals.
- Coordinate regional employee town halls.
- Ensure consistent brand experience across all corporate marketing channels.
- Leverage relationships with regional industry and trade associations.
- Develop branding materials specific to CB&I's niche product lines and unique country experience.
Qualifications
- Bachelor’s degree in Business Administration, Communications, Marketing, STEM or a related field preferred.
- Five to eight (5 to 8) years of relevant experience in marketing and/or communications.
- Experience working in the oil and gas or manufacturing industries strongly preferred.
- Professional expertise with social media, newsletter writing, tradeshows and corporate advertising.
- Team player who is comfortable working in a matrixed environment.
- Ability to work effectively under challenging deadlines in a fast paced, dynamic environment.
Skills and Behaviors
- Ability to build constructive and effective relationships and work collaboratively.
- Strong analytical and problem solving skills.
- Exceptional English communication and presentation skills, both written and verbal.
- Ability to work and build credibility across the business, up to senior management level.
- Proactively embraces and promotes the company’s values and culture.
- Willingness to travel within the EAME / APA region.
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