Portfolio Marketing Director
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Key skills for this role
About the Role
Seeking an inspiring marketer to lead innovative campaigns, manage a skilled team, and drive brand engagement through data-driven strategies and collaboration.
Key Skills for This Role
Responsibilities
- Devise and deliver innovative marketing campaigns to achieve pre determined objectives/targets
- Lead a team of marketing and digital managers across a portfolio of products
- Develop and execute the portfolio's marketing strategy
- Manage budgets and allocate resources amongst projects
- Work with portfolio management to develop value propositions and messaging
- Identify trends in data to encourage data driven decision making
Requirements
- Experience as a marketing and communications strategist
- Deep understanding of the market through customer research and insight
- Ability to lead an operational team of marketers
- Experience in developing value propositions and messaging
- Familiarity with matrix structures and shared commercial leadership
Full Job Posting
Overview
- We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high growth events in Saudi Arabia.
- KSA has been identified as a key growth market and is at the forefront of product development and operational change.
- You will be an important part of the cross functional senior leadership team, playing a crucial role in the development of the Tahaluf brands.
Key Performance Indicators
- Devise and deliver innovative marketing campaigns to achieve pre determined objectives/targets.
- Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.
- Marketing team works collaboratively with other departments to deliver shared objectives.
- Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.
Main Duties & Responsibilities Leadership
- You will be a member of the portfolio's management team.
- Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.
- Act as Portfolio Sponsor for GDPR.
- Take an active role in the development and implementation of Corporate/EMEA initiatives.
- Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.
- Identify and deliver key portfolio wide projects to position products for continued growth.
- Understand recent customer survey feedback and apply this information to marketing strategies.
- Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.
Main Duties & Responsibilities Management
- Lead a team of marketing and digital managers across a portfolio of products.
- Provide guidance, feedback and inspiration to the team.
- Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
- Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.
- Champion the adoption and optimisation of marketing technology solutions.
- Cultivate and demonstrate a high performance culture within the marketing team.
Main Duties & Responsibilities Campaign Strategy & Delivery
- You will be responsible for leading the portfolio's marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.
- You will have a clear understanding of the business's overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.
- You will be responsible for best practice and knowledge sharing across the portfolio and the ME business.
- Take the lead and document the results of pilot projects and testing.
- Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery.
- Ensure team members are equipped with the skills to deliver a fresh campaign strategy.
- Manage budgets and allocate resources amongst projects.
- Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.
- Work with show teams to optimise the engagement at each touch point in the customer journey.
- Identify trends in data to encourage teams to do more of what works and less of what doesn't.
- Share marketing case studies and best practice from across the EMEA business.
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