Head of Event Marketing
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Key skills for this role
About the Role
We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experienc.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Build integrated marketing plans with clear audience segmentation and positioning
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
- Lead go to market strategies for new launches and portfolio growth
- Manage the full marketing journey across discovery, launch, growth, live delivery, and post event
- Deliver attendee acquisition targets and support sponsorship sales
- Maximize marketing ROI and manage budgets effectively
- Identify new audience segments and revenue opportunities
- Lead and mentor high performing marketing teams
Requirements
- Proven track record delivering high profile B2B and B2C events across the Middle East
- Experience leading multidisciplinary marketing teams
- Strategic leadership and commercial acumen
- Expertise in digital marketing, demand generation, and analytics
- Strong stakeholder management and government relations skills
Full Job Posting
Job Overview
- We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
- This role owns the complete event marketing lifecycle from concept and strategy through execution, acquisition, and post event analysis.
- The ideal candidate is a strategic leader with a proven track record delivering high profile B2B and B2C events across the Middle East.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives.
- Build integrated marketing plans with clear audience segmentation and positioning.
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors.
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI.
- Lead go to market strategies for new launches and portfolio growth.
- Manage the full marketing journey across Discovery & Planning, Launch, Growth, Live Delivery, and Post Event.
- Deliver attendee acquisition targets and support sponsorship sales.
- Maximize marketing ROI and manage budgets effectively.
- Identify new audience segments and revenue opportunities.
- Lead and mentor high performing marketing teams.
Required Skills
- Marketing Strategy & Planning
- Event Marketing Leadership
- Commercial Responsibilities
- Digital Marketing & Demand Generation
- Brand, Content & Communications
- Public Relations & Media
- Government & Stakeholder Management
- Leadership & Team Development
- Analytics & Performance Reporting
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