Marketing Manager
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Key skills for this role
About the Role
The role involves developing marketing strategies, managing campaigns, analyzing performance, and optimizing digital marketing efforts while leading a team and collaborating wit.
Key Skills for This Role
Responsibilities
- Own and deliver marketing strategy including inbound and outbound campaigns
- Drive online traffic, leads, and conversions, reporting on KPIs
- Analyze digital behavior using Adobe Analytics and Google Analytics
- Manage paid campaigns with agencies and optimize performance
- Develop SEO strategies and collaborate on content
- Line manage digital marketers and provide guidance
- Monitor campaign performance and recommend changes
Requirements
- Experience in marketing strategy and campaign management
- Proficiency in SEO and paid marketing
- Experience with Adobe Analytics and Google Analytics
- Leadership and team management skills
Full Job Posting
Overview
- The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.
Key Responsibilities
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
- Understands visitor and exhibitor digital behaviour through continual testing and reporting on channel and campaign performance.
- Benchmarks and sets new KPI targets to measure and elevate digital marketing campaign performance.
- Works with supporting agencies to develop strategy and setup of all paid campaigns.
- Measures and optimizes paid marketing using vendor specific dashboards, Google Analytics, and marketing analytics reports.
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new digital campaigns.
- Develops new organic search growth strategies for each stage of customer lifecycle.
- Collaborates with content marketing and blog contributors to create high quality content.
- Manages and improves organic search engine performance and goal setting.
- Designs and implements testing and optimisation strategies (including A/B testing, landing pages and CTAs).
Leadership
- Works with line reports & marketing team to ensure successful delivery of marketing campaigns.
- Line manages digital marketer/s to implement campaign strategies.
- Provides guidance, feedback and inspiration to line reports.
Analysis & Insight
- Monitors campaign performances by producing relevant and timely reports.
- Recommends changes to campaign execution based on data insights.
- Identifies trends and insights, and optimizes spend and performance.
- Shares relevant insights with wider marketing team and senior management.
Planning & Campaign Management
- Works with marketing team to plan campaigns to meet strategic objectives.
- Monitors operational implementation plans and ensures adherence to deadlines.
- Assists with development of marketing budgets and ensures digital elements are up to date.
Marketing Execution
- Works with marketers to identify target universe and key segments.
- Assists with development of personas, value propositions and messaging.
- Ensures timely, relevant communications through a full mix of digital channels.
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