Performance Marketing & Lead Generation Manager (Real Estate)
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Key skills for this role
About the Role
IndGlobal Realty seeks an experienced Performance Marketing & Lead Generation Manager to drive high-quality real estate leads via Meta and Google Ads. The role involves planning, optimizing, and analyzing campaigns to generate qualified buyer and investor leads.
Key Skills for This Role
Responsibilities
- Plan, manage, and optimize lead generation campaigns across Meta (Facebook & Instagram) and Google Ads
- Generate qualified buyer and investor leads for residential and commercial real estate projects
- Monitor and improve campaign performance, lead quality, CPL, and ROI
- Create and test audiences, ad creatives, landing pages, and retargeting campaigns
- Track and analyze campaign data using marketing and analytics tools
- Work closely with the sales team to maximize lead conversion
Requirements
- Proven experience in real estate lead generation
- Strong hands on expertise in Meta Ads and Google Ads
- Demonstrated ability to generate high quality leads at scale
- Strong analytical and performance marketing skills
- Experience with CRM systems, conversion tracking, and campaign optimization preferred
Full Job Posting
Overview
- We are looking for an experienced and results driven Performance Marketing & Lead Generation Manager to drive high quality real estate leads through digital marketing channels.
Key Responsibilities
- Plan, manage, and optimize lead generation campaigns across Meta (Facebook & Instagram) and Google Ads.
- Generate qualified buyer and investor leads for residential and commercial real estate projects.
- Monitor and improve campaign performance, lead quality, CPL, and ROI.
- Create and test audiences, ad creatives, landing pages, and retargeting campaigns.
- Track and analyze campaign data using marketing and analytics tools.
- Work closely with the sales team to maximize lead conversion.
Requirements
- Proven experience in real estate lead generation.
- Strong hands on expertise in Meta Ads and Google Ads.
- Demonstrated ability to generate high quality leads at scale.
- Strong analytical and performance marketing skills.
- Experience with CRM systems, conversion tracking, and campaign optimization is preferred.
What We Offer
- Open salary package based on experience and proven results.
- Opportunity to work with a growing real estate company and make a direct impact on business growth.
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