Paid Media Manager - 12 Month Contractor/Freelancer role
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Develop and implement paid media strategies, manage campaigns, optimize performance, and collaborate with teams to drive registrations and lead generation.
Key Skills for This Role
Full Job Posting
Campaign Strategy And Execution
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
- Optimization and Reporting:
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation
- Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Focus on increasing the volume of high-quality registrations while improving conversion rates.
- Collaboration and Coordination:
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
- Leverage insights from other portfolios and past campaigns to inform media planning and execution.
Strategic Priorities
- Drive high-quality visitor registrations and qualified exhibitor leads.
- Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
- Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Informa Group Plc.
Operations Manager (Events) - 9 Month Contract
, KSA
Portfolio 3 is searching to build out it s Operations team with a new Operations Executive to join the team and help strengthen our foundation. Heading into it s 3rd year, the p...
Brand and Content Manager
Riyadh, KSA
We are building awe-inspiring experiences . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we ar...
Head of Event Marketing
Riyadh, KSA
We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experienc...
Senior Conference Producer
Riyadh, KSA
The role involves producing industry conferences, managing speakers, conducting market research, and requires extensive experience in conference production and the tech or gamin...
Exhibition Director - Cityscape West
Riyadh, KSA
The role involves developing and executing strategic plans, managing budgets, and fostering relationships within the exhibition industry to achieve revenue targets.
Exhibition Director
Riyadh, KSA
The role involves developing strategic direction, ensuring event delivery, managing budgets, and fostering relationships with stakeholders, requiring strong leadership and commu...
Conference Producer
Riyadh, KSA
The role involves producing industry conferences, managing speakers, conducting market research, and requires strong communication and organizational skills.
Portfolio Marketing Director
Riyadh, KSA
Seeking an inspiring marketer to lead innovative campaigns, manage a skilled team, and drive brand engagement through data-driven strategies and collaboration.
Operations Manager (Events) - 9 Month Contract
, KSA
Brand and Content Manager
Riyadh, KSA
Head of Event Marketing
Riyadh, KSA
Senior Conference Producer
Riyadh, KSA
Exhibition Director - Cityscape West
Riyadh, KSA
Exhibition Director
Riyadh, KSA
Conference Producer
Riyadh, KSA
Portfolio Marketing Director
Riyadh, KSA