Outbound Lead Generation Specialist
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns. The role involves prospect research, list building, campaign execution, deliverability management, and lead qualification.
Key Skills for This Role
Responsibilities
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
- Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
- Build and launch multi step outbound campaigns across 4–8 touchpoints
- Monitor campaigns daily and optimize based on engagement and performance metrics
- Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
- A/B test subject lines, messaging, CTAs, and send times
- Monitor campaign replies and categorize prospect responses accurately
- Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
- Ensure campaigns comply with CAN SPAM, GDPR, and CCPA standards
Requirements
- 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
- Hands on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
- Experience writing outbound email copy and managing campaigns
- Strong Excel or Google Sheets skills for prospect and campaign management
- Excellent written English communication skills
Full Job Posting
About the Role
- We’re hiring a highly proactive and performance driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.
- This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification.
What You’ll Own
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
- Segment prospects by ICP, industry, role, company size, and geography
- Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
- Maintain organized prospect databases and outreach tracking systems
- Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
- Build and launch multi step outbound campaigns across 4–8 touchpoints
- Personalize messaging using prospect, company, and industry insights
- Monitor campaigns daily and optimize based on engagement and performance metrics
- Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
- Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
- Rotate inboxes and sending accounts to maintain campaign performance
- Troubleshoot deliverability issues proactively before performance drops
Required Experience & Skills
- 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
- Hands on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
- Experience writing outbound email copy and managing campaigns
- Strong Excel or Google Sheets skills for prospect and campaign management
- Excellent written English communication skills
Preferred Experience
- Experience managing deliverability and inbox health at scale
- Familiarity with DNS setup, SPF, DKIM, and DMARC basics
- Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses
- Experience working closely with SDR or Account Executive teams
- Familiarity with outbound automation and CRM workflows
What a Typical Day Looks Like
- Research and build targeted prospect lists
- Launch and monitor cold email sequences
- Review deliverability metrics and inbox health
- Optimize messaging, targeting, and campaign structure
- Manage replies and qualify interested prospects
- Update CRM systems and maintain campaign documentation
Key Metrics for Success (KPIs)
- Open rates consistently meeting or exceeding benchmarks
- Positive reply rates and qualified conversations generated
- Bounce rates maintained below acceptable thresholds
- Consistent outbound campaign execution and optimization
- CRM accuracy and lead tracking completeness
- Growth in qualified outbound pipeline opportunities
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