Cold Email Specialist
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Specialist to own client campaign performance, deliverability, and retention. You will manage 20-30 client accounts, optimize cold email campaigns, and collaborate with technical teams.
Key Skills for This Role
Responsibilities
- Manage a portfolio of 20 30 active client accounts and serve as primary point of contact for campaign performance
- Lead client check ins and performance reviews, manage expectations, and provide proactive campaign updates
- Diagnose and optimize underperforming campaigns including deliverability, inbox placement, domain reputation, spam issues, list quality, and low reply rates
- Optimize subject lines, messaging, sequences, and personalization
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS configuration, SPF, DKIM, DMARC
- Write and refine outbound cold email copy to improve open rates, reply rates, and positive response rates
- Build and maintain campaign documentation and SOPs, improve operational workflows and delivery processes
- Collaborate with developers, infrastructure teams, outreach specialists, and leadership
- Report directly to the founder on campaign performance, client risks, retention, and operational improvements
Requirements
- Experience in cold email agencies, lead generation companies, outbound sales organizations, or startup operations
- Strong expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure
- Strong outbound copywriting skills
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns
- Technical understanding of APIs, automations, workflows, and outbound systems
- Daily experience using ChatGPT, Claude, or AI powered automation workflows
- Strong client communication and relationship management skills
- Comfortable working independently in fast paced environments
Full Job Posting
About the Role
- Pavago is hiring a Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution within a fast growing startup environment.
- This is not a passive account management role. You will be responsible for the full lifecycle of outbound cold email campaigns.
What You'll Own
- Manage a portfolio of 20 30 active client accounts and serve as primary point of contact for campaign performance and communication.
- Lead client check ins and performance reviews, manage expectations, and provide proactive campaign updates.
- Diagnose and optimize underperforming campaigns including deliverability, inbox placement, domain reputation, spam issues, list quality, and low reply rates.
- Optimize subject lines, messaging, sequences, and personalization.
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS configuration, SPF, DKIM, DMARC.
- Write and refine outbound cold email copy to improve open rates, reply rates, and positive response rates.
- Build and maintain campaign documentation and SOPs, improve operational workflows and delivery processes.
- Collaborate with developers, infrastructure teams, outreach specialists, and leadership.
- Report directly to the founder on campaign performance, client risks, retention, and operational improvements.
Required Experience & Skills
- Experience in cold email agencies, lead generation companies, outbound sales organizations, or startup operations.
- Strong expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure.
- Strong outbound copywriting skills.
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns.
- Technical understanding of APIs, automations, workflows, and outbound systems.
- Daily experience using ChatGPT, Claude, and AI powered automation workflows.
- Strong client communication and relationship management skills.
- Comfortable working independently in fast paced environments.
Tech Stack
- Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot, Zapier, Make, ChatGPT, Claude
What Success Looks Like
- Clients remain satisfied and renew their services.
- Campaigns maintain strong inbox placement and deliverability.
- Reply rates and conversion rates improve consistently.
- Campaigns launch accurately and on time.
- Operational workflows remain organized and scalable.
- Technical and client issues are resolved proactively.
Key Metrics for Success (KPIs)
- Client retention and churn reduction.
- Inbox placement and deliverability rates.
- Campaign reply and conversion rates.
- Client satisfaction and relationship health.
- SLA adherence and operational consistency.
- Overall improvement in client campaign performance.
Why This Role Stands Out
- High ownership with direct impact on client success.
- Close collaboration with founders and technical teams.
- Blend of deliverability, campaign operations, client success, outbound strategy, and copywriting.
- Opportunity to build scalable outbound systems.
- Fast paced startup environment with long term growth opportunities.
- Career progression into Client Success Manager, Outbound Operations Lead, Deliverability Specialist, or Growth Operations Manager.
Interview Process
- Application Review
- Spark Hire Intro Video (3 5 minutes)
- Founder Interview
- Offer & Onboarding
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