Cold Email Specialist
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution. The role involves managing cold email campaigns, optimizing deliverability, writing copy, and collaborating with teams.
Key Skills for This Role
Responsibilities
- Manage a portfolio of 20–30 active client accounts
- Serve as the primary point of contact for campaign performance and communication
- Lead client check ins and performance reviews
- Diagnose and optimize underperforming campaigns including deliverability, inbox placement, domain reputation, spam issues, list quality, and low reply rates
- Optimize subject lines, messaging, sequences, and personalization
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS configuration, SPF, DKIM, DMARC
- Write and refine outbound cold email copy to improve open rates, reply rates, and positive response rates
- Build and maintain campaign documentation and SOPs
- Track SLAs, client health, campaign performance, and operational metrics
- Work closely with developers, infrastructure teams, outreach specialists, and leadership
Requirements
- Experience working in cold email agencies, lead generation companies, outbound sales organizations, or startup operations
- Strong expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure
- Strong outbound copywriting skills
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns
- Technical understanding of APIs, automations, workflows, and outbound systems
- Daily experience using ChatGPT, Claude, or AI powered automation workflows
- Strong client communication and relationship management skills
- Comfortable working independently in fast paced environments
Full Job Posting
Role Overview
- Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution.
- Responsible for the full lifecycle of outbound cold email campaigns.
- Works closely with founder, outreach team, developers, and operations.
What You’ll Own
- Manage a portfolio of 20–30 active client accounts.
- Serve as the primary point of contact for campaign performance and communication.
- Lead client check ins and performance reviews.
- Manage expectations and provide proactive campaign updates.
- Build long term client relationships.
- Identify risks early and proactively reduce churn.
- Diagnose and optimize underperforming campaigns.
- Troubleshoot deliverability issues, inbox placement, domain reputation, spam issues, list quality, low reply rates.
- Optimize subject lines, messaging, sequences, personalization.
- Quality check campaigns before launch.
- Continuously improve campaign performance through testing and optimization.
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS configuration, SPF, DKIM, DMARC.
Required Experience & Skills
- Experience working in cold email agencies, lead generation companies, outbound sales organizations, or startup operations.
- Strong expertise in cold email strategy, deliverability, inbox placement, warm up systems, outbound infrastructure.
- Strong outbound copywriting skills.
- Experience troubleshooting spam issues, domain reputation, low performing campaigns.
- Technical understanding of APIs, automations, workflows, outbound systems.
- Daily experience using ChatGPT, Claude, AI powered automation workflows.
- Strong client communication and relationship management skills.
- Comfortable working independently in fast paced environments.
Nice to Have
- Experience using Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot.
- Familiarity with Zapier, Make, Webhooks, automation platforms.
- Experience scaling outbound systems for startups or agencies.
- SaaS or lead generation industry experience.
Tech Stack
- Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot, Zapier, Make, ChatGPT, Claude.
What Success Looks Like
- Clients remain satisfied and renew their services.
- Campaigns maintain strong inbox placement and deliverability.
- Reply rates and conversion rates improve consistently.
- Campaigns launch accurately and on time.
- Operational workflows remain organized and scalable.
- Technical and client issues are resolved proactively.
Key Metrics for Success (KPIs)
- Client retention and churn reduction.
- Inbox placement and deliverability rates.
- Campaign reply and conversion rates.
- Client satisfaction and relationship health.
- SLA adherence and operational consistency.
- Overall improvement in client campaign performance.
Why This Role Stands Out
- High ownership with direct impact on client success.
- Close collaboration with founders and technical teams.
- Blend of deliverability, campaign operations, client success, outbound strategy, copywriting.
- Opportunity to build scalable outbound systems.
- Fast paced startup environment with long term growth opportunities.
- Career progression into Client Success Manager, Outbound Operations Lead, Deliverability Specialist, Growth Operations Manager.
Interview Process
- Application Review.
- Spark Hire Intro Video (3–5 minutes).
- Founder Interview.
- Offer & Onboarding.
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