Outbound Lead Generation Specialist
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Key skills for this role
About the Role
Pavago is hiring a performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound campaigns. The role includes prospect research, list building, campaign execution, deliverability management, and lead qualification.
Key Skills for This Role
Responsibilities
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, and similar tools
- Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
- Build and launch multi step outbound campaigns across 4 8 touchpoints
- Manage domain warmup and inbox reputation using Instantly, Lemlist, or similar platforms
- Monitor campaigns daily and optimize based on engagement and performance metrics
- A/B test subject lines, messaging, CTAs, and send times
- Monitor campaign replies and categorize prospect responses accurately
- Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
Requirements
- 1 2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing
- Hands on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
- Experience writing outbound email copy and managing campaigns
- Strong Excel or Google Sheets skills for prospect and campaign management
- Excellent written English communication skills
Full Job Posting
About the Role
- We're hiring a highly proactive and performance driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.
- This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification.
- You'll play a key role in helping sales teams generate consistent outbound opportunities through data driven outreach and personalized messaging.
What You'll Own
- Prospect Research & List Building: Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools.
- Segment prospects by ICP, industry, role, company size, and geography.
- Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout.
- Cold Email Campaign Execution: Write compelling cold email copy, subject lines, and CTAs tailored to target audiences.
- Build and launch multi step outbound campaigns across 4–8 touchpoints.
- Deliverability & Inbox Health: Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms.
- Campaign Optimization & Reporting: A/B test subject lines, messaging, CTAs, and send times.
- Lead Qualification & CRM Management: Monitor campaign replies and categorize prospect responses accurately.
- Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems.
Required Experience & Skills
- 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles.
- Hands on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker.
- Experience writing outbound email copy and managing campaigns.
- Strong Excel or Google Sheets skills for prospect and campaign management.
- Excellent written English communication skills.
What Makes You a Great Fit
- Strong persuasive and concise copywriting skills.
- Highly analytical and performance driven mindset.
- Comfortable working with outbound tools and technical deliverability systems.
- Organized, proactive, and execution focused.
- Strong attention to detail with campaign monitoring and reporting.
- Comfortable testing, iterating, and optimizing continuously.
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