Marketing Specialist (Saudi Nationality)
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Key skills for this role
About the Role
GUTHMI Group seeks a Marketing Specialist (Saudi National) to support branding, campaign execution, and market analysis. The role involves developing marketing strategies, monitoring sales, and collaborating with digital teams.
Key Skills for This Role
Responsibilities
- Participate in branding development while ensuring consistency in messaging, content, look and feel of all internal & external communication and marketing materials.
- Identify & approach target consumers through various communication channels.
- Assist in strategy development.
- Understand consumers' needs and analyze competitors' activities.
- Come up with creative ideas to drive traffic to the stores while changing consumers mindset.
- Monitor Sales to identify the problematic stores and find marketing tactics / solutions to support sales.
- Store visits continuously and highlight challenges.
- Develop, implement, evaluate and track marketing campaigns online/offline activities.
- Analyse and create report with key metrics on the performance and efficiencies of campaigns.
- Collaborate with digital marketing team to develop, align on marketing initiatives and efficient content creation.
Requirements
- Experience in branding development and ensuring consistency in messaging and marketing materials.
- Ability to identify and approach target consumers through various communication channels.
- Experience in strategy development and market analysis.
- Ability to monitor sales and identify problematic stores with marketing solutions.
- Experience in developing, implementing, and tracking marketing campaigns online/offline.
- Collaboration with digital marketing team and external agencies.
Full Job Posting
Job Description
- Participate in branding development while ensuring the consistency in the messaging, content, look and feel of all internal & external communication and marketing materials.
- Identify & approach target consumers through various communication channels.
- Assist in strategy development.
- Understand consumers' needs and analyze competitors' activities.
- Come up with creative ideas to drive traffic to the stores while changing consumers mindset.
- Monitor Sales to identify the problematic stores and find marketing tactics / solutions to support sales.
- Store visits continuously and highlight challenges.
- Develop, implement, evaluate and track marketing campaigns online/ offline activities.
- Analyse and create report with key metrics on the performance and efficiencies of campaigns.
- Collaborate with digital marketing team to develop, align on marketing initiatives and efficient content creation.
- Brief Digital Team on the marketing activities for the latter to develop Social Media strategy.
- Conduct market research while analysing trends to identify new marketing opportunities.
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