Marketing Specialist
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Key skills for this role
Role Overview
The role supports the operational and analytical side of real estate marketing.
The position connects projects, branches, sales, inventory, digital campaigns, and website content.
The role focuses on accurate information, effective campaign execution, and measurable business results.
Key Skills for This Role
Full Job Posting
About the Company
The employer is seeking a Marketing Specialist to join its team.
About the Role
The role supports the operational and analytical side of real estate marketing.
The position connects projects, branches, sales, inventory, digital campaigns, and website content.
The role focuses on accurate information, effective campaign execution, and measurable business results.
Responsibilities
- Manage real estate project information, including pricing, inventory, unit types, payment plans, audiences, and selling points.
- Keep project information consistent across websites, social media, campaigns, and sales teams.
- Monitor inventory, campaign leads, CRM registration, lead quality, customer journeys, and conversion gaps.
- Coordinate campaign briefs and media-buying activities and monitor CPL, leads, visits, contracts, and conversion rates.
- Prepare weekly and monthly performance reports and conduct quarterly and annual market analysis.
- Maintain competitor tracking, marketing dashboards, Google Business Profiles, signage, and marketing materials.
- Conduct site visits and coordinate suppliers, quotations, permits, designs, printing, installation, and quality control.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Required Skills
- Experience in marketing, preferably within real estate.
- Strong analytical and reporting skills.
- Understanding of CRM systems, lead funnels, campaign performance, and conversion metrics.
- Proficiency in Excel and reporting or dashboard tools.
- Strong coordination, communication, and organizational skills.
- Ability to collaborate across multiple projects and with Sales, Operations, and Marketing teams.
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