MARKETING & PR EXECUTIVE
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Key skills for this role
About the Role
Furless Group is seeking a high-performing Marketing & PR Executive to support growth across multiple brands. The role involves campaign execution, social media management, influencer partnerships, and CRM support.
Key Skills for This Role
Responsibilities
- Assist in managing social media channels for multiple brands, including scheduling posts and keeping stories active
- Create graphics and branded marketing assets to support content production in Canva, including photos and video editing
- Work with translators to ensure captions are accurate and aligned with brand tone
- Coordinate on ground story coverage at branches and capture content on shoot days
- Assist in preparing content briefs for campaigns and updating content across website, email, social media channels and other assets
- Support paid ads with creative assets and track campaign performance
- Take ownership of SEO tasks relating to all websites
- Maintain influencer and partnership databases; support outreach, coordination, and management of all influencer & partnership relationships
- Track deliverables and help ensure influencer campaigns convert leads effectively
- Support PR initiatives, community outreach, and event preparation; assist with media kits, event materials, and coverage at relevant events
- Input and update leads from all channels into the CRM; assist with newsletters and campaign communications; help track and report campaign results
- Keep campaign calendars up to date and monitor deadlines; ensure all creative output and collaborations adhere to brand guidelines
Requirements
- 3+ years’ GCC experience in marketing, PR, or social media (beauty/aesthetics/wellness preferred)
- Fluent in Arabic & English
- Degree in Marketing/Communications or equivalent
- Proven record in delivering KPIs (leads, engagement, conversions)
- Skilled in Canva; familiar with Hootsuite, HubSpot, Later or similar
- Strong grasp of social media trends and content creation
- Creative design and video/photo editing skills
- Excellent communication, organisation, and multitasking
- Proactive, collaborative, independent and adaptable in a fast paced environment
- Email marketing, copywriting, campaign creation and SEO
Full Job Posting
About The Role
- The Furless Group is seeking a high performing, detail oriented Marketing & PR Executive to support the growth of our brands: Furless Permanent, Furless Beauty Institute, and The Trading Corner.
- This is a hands on, execution focused role for a marketing professional who is both creative and analytical, capable of translating campaigns, content, and partnerships into measurable business results.
- The role requires someone who is organised, proactive, tech savvy, and comfortable working in a fast paced, performance driven environment. Fluency in Arabic and English is required.
Key Responsibilities
- Social Media & Content Creation: Assist in managing social media channels, create graphics and branded assets, coordinate on ground story coverage.
- Digital Marketing & Campaign Support: Prepare content briefs, support paid ads, take ownership of SEO tasks.
- Influencer & Partnership Support: Maintain databases, support outreach and management of influencer relationships.
- PR & Events: Support PR initiatives, community outreach, and event preparation.
- Lead & CRM Support: Input leads into CRM, assist with newsletters and campaign communications.
- Administration & Brand Standards: Keep campaign calendars up to date, ensure brand consistency.
Qualifications
- 3+ years’ GCC experience in marketing, PR, or social media (beauty/aesthetics/wellness preferred).
- Fluent in Arabic & English.
- Degree in Marketing/Communications or equivalent.
- Proven record in delivering KPIs (leads, engagement, conversions).
- Skilled in Canva; familiar with Hootsuite, HubSpot, Later or similar.
- Strong grasp of social media trends and content creation.
- Creative design and video/photo editing skills.
- Excellent communication, organisation, and multitasking.
- Proactive, collaborative, independent and adaptable.
- Email marketing, copywriting, campaign creation and SEO.
- Plus: Experience in business development.
How to Apply
- Send your CV and a short cover letter with subject line 'Marketing & PR Executive Application' to careers@furlesspermanent.com.
About The Furless Group
- Furless Permanent is the largest electrolysis center in the world, specialising in permanent hair removal.
- Furless Beauty Institute is a DHA & KHDA approved beauty school in the UAE.
- The Trading Corner is a specialist beauty distributor for hair removal equipment in the Middle East and Africa.
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