CRM & Commercial Analyst
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Key skills for this role
About the Role
Furless Group seeks a CRM & Commercial Analyst to transform business data into actionable insights for revenue and profitability improvement. The role bridges Finance, Sales, Marketing, and Operations, requiring expertise in BI, CRM, and ERP systems.
Key Skills for This Role
Responsibilities
- Develop and maintain executive dashboards and KPI reports
- Analyse revenue, profitability and operational performance
- Analyse sales performance by branch, service, product and region
- Monitor sales pipelines and conversion rates
- Evaluate customer acquisition, retention and lifetime value
- Analyse lead generation, enquiry management and conversion performance
- Measure campaign performance and marketing ROI
- Maintain the integrity of business data across CRM, ERP and operational systems
- Document and maintain Standard Operating Procedures (SOPs)
- Support the implementation of ERP, CRM, HRIS and reporting platforms
- Deliver training sessions on systems, dashboards and business processes
Requirements
- Bachelor's Degree in Business Analytics, Finance, Economics, Information Systems, Business Administration or related discipline
- 3–5 years' experience in Business Intelligence, Commercial Analytics or Commercial Finance
- Experience working with CRM, ERP and reporting systems
- Advanced Microsoft Excel
- Power BI, Tableau or Looker Studio
- SQL (preferred)
- Certifications in Power BI, SQL, Business Intelligence or Data Analytics are advantageous
- Experience in healthcare, beauty, retail, hospitality or service industries is advantageous
Full Job Posting
Role Overview
- The CRM & Commercial Analyst is responsible for transforming business data into actionable insights that improve revenue, profitability and operational performance across The Furless Group.
- This role acts as the bridge between Finance, Sales, Marketing, Operations, HR and Customer Service, ensuring the business has reliable data, standardised processes and meaningful reporting to support strategic decision making.
Key Responsibilities
- Develop and maintain executive dashboards and KPI reports.
- Analyse revenue, profitability and operational performance.
- Identify trends, risks and commercial opportunities.
- Present actionable recommendations to management.
- Analyse sales performance by branch, service, product and region.
- Monitor sales pipelines and conversion rates.
- Evaluate customer acquisition, retention and lifetime value.
- Support revenue forecasting and budgeting.
- Analyse lead generation, enquiry management and conversion performance.
- Monitor customer journeys and identify drop off points.
- Recommend improvements to maximise customer conversion and retention.
- Measure campaign performance and marketing ROI.
Qualifications
- Bachelor's Degree in Business Analytics, Finance, Economics, Information Systems, Business Administration or a related discipline.
- Certifications in Power BI, SQL, Business Intelligence or Data Analytics are advantageous.
Experience
- 3–5 years' experience in Business Intelligence, Commercial Analytics or Commercial Finance.
- Experience working with CRM, ERP and reporting systems.
- Experience in healthcare, beauty, retail, hospitality or service industries is advantageous.
Technical Skills
- Advanced Microsoft Excel
- Power BI, Tableau or Looker Studio
- SQL (preferred)
- CRM systems
- ERP systems
- Google Analytics (advantageous)
Competencies
- Strong analytical and problem solving skills.
- Commercial awareness.
- Excellent communication and presentation skills.
- High attention to detail.
- Ability to influence stakeholders across departments.
- Strong organisational and project management skills.
- Continuous improvement mindset.
Key Performance Indicators (KPIs)
- Accuracy and timeliness of management reporting.
- Dashboard utilisation across the business.
- Forecast accuracy.
- Improvement in sales conversion metrics.
- Marketing ROI reporting.
- CRM data accuracy and completeness.
- Reduction in duplicate or inaccurate records.
- Number of SOPs developed and implemented.
- System adoption rates following implementation.
- Number of process improvements successfully implemented.
- Cross department reporting consistency.
- Business improvement initiatives delivered through data driven insights.
Pay
- AED12,000.00 AED16,000.00 per month
Work Location
- Hybrid remote in Dubai
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