Marketing Manager
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About the Role
JOB OVERVIEW The Marketing Manager will lead and execute integrated marketing strategies across F&B brands, flower retail, and e-commerce platforms under Après Group in the UAE.
Key Skills for This Role
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Job Overview
The Marketing Manager will lead and execute integrated marketing strategies across F&B brands, flower retail, and e-commerce platforms under Après Group in the UAE.
The role is responsible for brand growth, customer acquisition, digital performance, e-commerce sales, and campaign execution, driving footfall, online orders, and revenue growth across physical outlets and online channels.
The ideal candidate is commercially driven, data-oriented, and hands-on, with strong experience in restaurants, retail, flowers, and online sales ecosystems in the UAE market.
1. Strategic Marketing & Brand Growth
· Develop and implement **annual and quarterly marketing plans** aligned with group business objectives.
· Define and manage brand positioning across F&B, flowers, and digital platforms
· Analyze market trends, competitors, and customer behavior within the UAE retail & F&B landscape.
· Support new brand launches, seasonal concepts, and expansion initiatives
2. Digital Marketing & E-Commerce Performance
- ***Own and manage digital marketing channels:***
- Social media platforms
• Google Ads, Meta Ads
- Influencer marketing
- Email & SMS campaigns
- ***Drive performance of e-commerce websites (flowers & food):***
- Conversion rate optimization
- Online customer acquisition & retention
- Campaign landing pages and promotions
- ***Optimize online ordering and delivery platforms:***
- Talabat, Deliveroo, Careem, in-house ordering systems
- ***Track and optimize KPIs including:***
- Online sales
- Conversion rates
- Customer acquisition cost (CAC)
- Retention & repeat purchases
- 3.
- Plan & Execute Seasonal Promotions, Launches, Ramadan/Eid Campaigns, National Day:
· Ramadan, Eid & National Day
· Valentine’s Day, Mother’s Day, weddings & gifting seasons (flowers)
· Coordinate Menu launches
· Product launches
· Promotions, bundles, and loyalty programs
· Work closely with operations and outlet teams to ensure flawless campaign execution on-ground and online
4. Content, Branding & Communication
§ Oversee creation of brand content:
§ Photography, videos, reels
§ Menus, packaging, POS materials
§ Website and e-commerce visuals
§ Ensure brand consistency across:
§ Physical outlets
§ Websites & apps
§ Social media & marketing materials
§ Manage and coordinate:
§ Creative agencies
§ Designers
§ Photographers
§ Influencers and content creators
5. Partnerships, PR & Collaborations
- Develop strategic partnerships with:
- Corporates
- Hotels
- Malls
- Event organizers
- Delivery and e-commerce platforms
- Support PR initiatives, media exposure, and influencer collaborations
- Represent the brand in marketing activations, launches, and events
6. Budget Management & Reporting
- Plan and manage the marketing budget across brands and channels
- Ensure ROI-driven marketing spend
- Prepare and present:
- Weekly performance updates
- Monthly marketing and sales reports
- Use data and insights to continuously improve campaign effectiveness
7. Qualifications & Experience
- Bachelor’s degree in Marketing, Business, or related field
- 8–10 years of marketing experience, preferably in:
• Restaurants And F&B
- Retail or flower business
- E-commerce or omni-channel businesses
- Strong understanding of the UAE market and consumer behavior
- Proven experience with:
- Digital marketing & paid media
- Social media management
- Analytics and performance tracking tools
- Experience managing multiple brands or outlets is a strong advantage
- Excellent communication skills in English (Arabic is a plus)
8. Key Competencies
- Commercial mindset with strong ROI focus
- Data-driven decision making
- Strong coordination between creative, operations, and digital teams
- Ability to manage multiple brands and priorities simultaneously
- Hands-on leadership and execution focus
- Pay: AED5,000.00 - AED10,000.00 per hour
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