Marketing Manager & Project Lead

Job Overview

1. Brand & Marketing Management

• Act as the Marketing Manager for assigned products within the Demand Creation division
• Develop and execute marketing strategy and annual plans
• Own product positioning, messaging, and value proposition in the UAE market
• Ensure alignment with brand guidelines and regulatory requirements
• Monitor market trends, competition, and customer insights to refine strategy

2. Campaign Planning & Execution

• Lead the planning and execution of integrated awareness campaigns (online & offline)
• Coordinate campaigns across: Retail channels, Partner networks, and Digital platforms (social media, web, paid media)
• Ensure consistency of messaging and alignment with brand and regulatory requirements

3. Omnichannel Integration

• Connect all campaign touchpoints into a seamless customer journey
• Ensure clear calls-to-action such as: online engagement, consultations, or service interactions
• Optimize customer flow from awareness → engagement → conversion

4. Digital & Service Initiative Support

• Support the development and execution of digital services and customer engagement initiatives
• Work cross-functionally with medical, digital, and operations teams as well as external service providers
• Identify opportunities to improve user experience and conversion rates

5. Project Management & Coordination

• Act as the central point of coordination across internal functions to ensure smooth implementation of initiatives
• Collaborate with Marketing, Medical, Operations, and external agencies
• Develop timelines, track deliverables, and ensure on-time execution
• Manage budgets and resource allocation

6. Performance Monitoring & Optimization

• Define KPIs for each campaign (awareness, engagement, conversion)
• Monitor campaign performance and generate actionable insights
• Continuously optimize campaigns based on data and feedback
• Report regularly to leadership on progress and outcomes

7. Stakeholder Management

• Collaborate closely with internal stakeholders
• Ensure alignment with brand strategy and compliance guidelines
• Manage external vendors and agency partners

Qualification & Experience

• Bachelor’s degree in pharmaceutical, Marketing, or related field
• Minimum 10 years of experience in pharmaceutical and healthcare sectors in roles such as marketing management, or project management.
• Experience in both local and international markets is preferred, exposure within multinational companies in the UAE or GCC market is strongly preferred, with understanding of local healthcare dynamics; international exposure is a plus.
• Strong strategic marketing and brand management skills
• Excellent project management and execution capabilities
• Ability to manage complex, cross-functional initiatives
• Data-driven mindset with strong analytical skills
• Strong communication and stakeholder management skills
• Understanding of healthcare compliance and regulations