Marketing Manager

Role Overview

Marketing Strategy and Campaigns

• Develop project marketing strategies, new-project launch plans, and plans to accelerate existing inventory sales.
• Manage budgets and allocate spending across projects and channels based on commercial priorities and performance.
• Lead and optimize performance marketing campaigns across Google, Meta, and other digital platforms.
• Oversee remarketing, retargeting, marketing automation, WhatsApp, SMS, and other digital campaigns.
• Develop targeted plans and content based on each project's product, price, location, and target audience.

Funnel and Team Management

• Track customer progress from lead to qualified lead, visit, booking, and contract.
• Monitor CPL, cost per qualified lead, cost per visit, cost per booking, CAC, and ROAS.
• Collaborate with sales to identify funnel leakage and improve conversion rates.
• Develop lead-scoring, customer-segmentation, reactivation, and retargeting mechanisms.
• Manage agencies, vendors, and a multidisciplinary team covering content, graphic design, and call-center activities.

Projects and Reporting

• Manage project launches, exhibitions, open days, events, and other promotional activities.
• Analyze competitors, pricing, market offers, and Saudi real estate trends.
• Prepare weekly and monthly reports and dashboards covering spend, lead quality, visits, bookings, contracts, and ROI.
• Work with sales, technology, and CRM teams to ensure accurate lead-source tracking and campaign attribution.
• Develop project value propositions and marketing offers and support sales in addressing customer objections.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of professional marketing experience.
• At least 3 years of Saudi real estate development or real estate marketing experience is preferred.
• Experience managing performance campaigns, multiple budgets, digital agencies, vendors, and multidisciplinary teams.
• Strong knowledge of sales funnels, CRM systems, Google Analytics, Google Ads, Meta Ads, and measurement tools.
• Ability to prepare marketing plans, executive presentations, dashboards, and management reports.
• Proficiency in English and the ability to make data-driven decisions while managing multiple projects.