Marketing Manager
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Key skills for this role
About the Role
Meals on Me is hiring a Marketing Manager to lead offline and online marketing strategies, including print media, ground activations, partnerships, and brand management. The role requires 5+ years of managerial experience in marketing.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies to meet company objectives
- Plan and execute advertising campaigns across various direct mediums
- Research and negotiate with media partners to secure best rates and placements
- Collaborate with creative teams to develop compelling marketing materials
- Monitor and track performance of outbound sales efforts and report on KPIs
- Proactively seek new business opportunities and partnerships
- Develop and execute marketing calendar reinforcing brand positioning
- Analyze on ground brand visibility and develop enhancement strategies
- Identify and establish strategic corporate partnerships
- Manage budget for offline and online marketing activities
- Oversee execution of marketing campaigns including scheduling and ad placement
- Utilize CRM systems to manage customer data and implement targeted strategies
Requirements
- Bachelor’s degree in marketing or business administration (Master’s preferred)
- Minimum 5+ years in a managerial role in offline and online marketing
- Strong understanding of traditional advertising channels including print media, radio, outdoor advertising, PR, ATL/BTL activities
- Excellent negotiation and communication skills
- Creative thinking and ability to develop innovative campaign ideas
- Proficiency in marketing software and tools for campaign management and analysis
- Strong project management skills and ability to meet deadlines
- Fluent in English
Full Job Posting
About the Role
- We are seeking an experienced Marketing Manager to lead and implement comprehensive marketing strategies for our brand. This role will involve end to end management of diverse offline campaigns, encompassing print media such as national publications, offline campaign management, marketing calendar,
Job Roles and Responsibilities
- Develop and implement comprehensive marketing strategies to meet the company’s objectives
- Plan and execute advertising campaigns across various direct mediums, ensuring alignment with the overall marketing strategy
- Execution and design marketing campaigns and work on PR media channels
- Research and identify appropriate media channels for different campaigns
- Negotiate with media partners, vendors to secure the best rates and placements
- Collaborate with creative teams to develop compelling and effective marketing materials, including SMS messages, WhatsApp content, banners, print ads, radio scripts, flyers and hoarding designs
- Ensure that all content is on brand and aligns with the company’s messaging
- Monitor and track the performance of outbound sales efforts, evaluating KPIs and reporting on results
- Implement strategies to meet and exceed sales targets
- Proactively seek new business opportunities and potential partnerships that can drive revenue growth
- Develop and execute strategies to expand the company’s reach and presence in the market
- Develop and execute the marketing calendar, reinforcing brand positioning and messaging, and ensuring consistency across touchpoints and campaigns
Qualifications
- Bachelor’s degree in marketing or business administration. A master’s degree is a plus.
- Proven experience in offline and online marketing, with a minimum of 5+ years in a managerial role
- Strong understanding of traditional advertising channels, including print media, radio, outdoor advertising, PR, ATL/BTL activities flyer distribution, voucher distribution and hoarding management
- Excellent negotiation and communication skills
- Creative thinking and the ability to develop innovative campaign ideas
- Proficiency in marketing software and tools for campaign management and analysis
- Strong project management skills and the ability to meet deadlines
- Should speak English fluently
Industry
- Food and Beverage Services
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