Marketing Manager
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Key skills for this role
About the Role
Meals on Me Dubai seeks an experienced Marketing Manager to lead offline and online marketing strategies, including print media, ground activations, partnerships, and brand management.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies to meet company objectives
- Plan and execute advertising campaigns across various direct mediums
- Research and identify appropriate media channels; negotiate with media partners for best rates and placements
- Collaborate with creative teams to develop marketing materials including SMS, WhatsApp content, banners, print ads, radio scripts, flyers, and hoarding designs
- Monitor and track performance of outbound sales efforts, evaluate KPIs, and report on results
- Proactively seek new business opportunities and partnerships to drive revenue growth
- Develop and execute the marketing calendar, reinforcing brand positioning and messaging
- Analyze and assess brand visibility in on ground marketing efforts and events
- Identify and establish strategic corporate partnerships; cultivate and maintain relationships
- Manage budget for offline and online marketing activities; monitor expenses and provide financial reports
- Oversee execution of marketing campaigns including scheduling and placement of ads
- Utilize CRM systems to manage customer data and implement targeted marketing strategies
Requirements
- Bachelor's degree in marketing or business administration
- Minimum 5+ years in a managerial role in offline and online marketing
- Strong understanding of traditional advertising channels including print media, radio, outdoor advertising, PR, ATL/BTL activities
- Excellent negotiation and communication skills
- Creative thinking and ability to develop innovative campaign ideas
- Proficiency in marketing software and tools for campaign management and analysis
- Strong project management skills and ability to meet deadlines
- Fluent in English
Full Job Posting
About Meals on Me
- Meals On Me Dubai is a premium name in the meal delivery industry, celebrated for its commitment to quality and innovation.
- Recently recognized with the prestigious BBC Good Food Award as UAE’s Diet Friendly Brand.
- New brand ambassador: Chef Marco Pierre White.
Job Roles and Responsibilities
- Develop and implement comprehensive marketing strategies to meet the company’s objectives.
- Plan and execute advertising campaigns across various direct mediums, ensuring alignment with overall marketing strategy.
- Execution and design marketing campaigns and work on PR media channels.
- Research and identify appropriate media channels for different campaigns.
- Negotiate with media partners and vendors to secure the best rates and placements.
- Collaborate with creative teams to develop compelling marketing materials including SMS, WhatsApp content, banners, print ads, radio scripts, flyers, and hoarding designs.
- Ensure all content is on brand and aligns with the company’s messaging.
- Monitor and track performance of outbound sales efforts, evaluating KPIs and reporting on results.
- Implement strategies to meet and exceed sales targets.
- Proactively seek new business opportunities and potential partnerships that can drive revenue growth.
- Develop and execute strategies to expand the company’s reach and presence in the market.
- Develop and execute the marketing calendar, reinforcing brand positioning and messaging.
Qualifications
- Bachelor’s degree in marketing or business administration. A master’s degree is a plus.
- Proven experience in offline and online marketing, with a minimum of 5+ years in a managerial role.
- Strong understanding of traditional advertising channels, including print media, radio, outdoor advertising, PR, ATL/BTL activities, flyer distribution, voucher distribution and hoarding management.
- Excellent negotiation and communication skills.
- Creative thinking and the ability to develop innovative campaign ideas.
- Proficiency in marketing software and tools for campaign management and analysis.
- Strong project management skills and the ability to meet deadlines.
- Should speak English fluently.
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