Manager of Influencer Marketing
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Key skills for this role
About the Role
Meals on Me, a UAE-based healthy meal brand, seeks an expert Influencer Marketing Manager to lead influencer strategies and campaigns. The role involves identifying influencers, negotiating partnerships, coordinating campaigns, and analyzing performance to increase brand awareness.
Key Skills for This Role
Responsibilities
- Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms
- Build and maintain strong relationships with influencers, talent agencies, and content creators
- Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation
- Coordinate influencer campaigns from planning through execution and completion
- Ensure all influencer content aligns with brand guidelines and marketing objectives
- Prepare campaign briefs and communicate expectations clearly to influencers
- Monitor campaign performance, including reach, engagement, conversions, and ROI
- Track influencer deliverables and ensure timely content publication
- Stay up to date with influencer marketing trends, emerging creators, and platform updates
- Maintain an organized database of influencers, campaign records, contracts, and performance reports
- Collaborate with Marketing, social media, and Creative teams to develop effective campaign strategies
- Manage campaign budgets and ensure cost effective partnerships
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Minimum 4 8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing
- Proven experience in influencer marketing with a strong portfolio of successful collaborations
- Established network of influencers, content creators, and talent agencies within fashion and F&B industries
- Strong negotiation, communication, interpersonal, and relationship management skills
- In depth knowledge of major social media platforms and their influencer ecosystems
- Excellent organizational and project management skills
- Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting
Full Job Posting
Company Description
- Meals on Me is a UAE based healthy meal brand recognized as the country’s Best Diet Friendly Brand by BBC Good Food.
- The company focuses on nutrient dense meals made without GMOs, additives, or preservatives.
- With over 2,000,000 meals served to individuals from more than 70 nationalities across the UAE.
Role Overview
- We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.
Key Responsibilities
- Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms.
- Build and maintain strong relationships with influencers, talent agencies, and content creators.
- Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation.
- Coordinate influencer campaigns from planning through execution and completion.
- Ensure all influencer content aligns with brand guidelines and marketing objectives.
- Prepare campaign briefs and communicate expectations clearly to influencers.
- Monitor campaign performance, including reach, engagement, conversions, and ROI.
- Track influencer deliverables and ensure timely content publication.
- Stay up to date with influencer marketing trends, emerging creators, and platform updates.
- Maintain an organized database of influencers, campaign records, contracts, and performance reports.
- Collaborate with the Marketing, social media, and Creative teams to develop effective campaign strategies.
- Manage campaign budgets and ensure cost effective partnerships.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4–8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing.
- Proven experience in influencer marketing, with a strong portfolio of successful collaborations involving fashion, fitness, lifestyle, and restaurant/F&B brands.
- Demonstrated ability to develop, execute, and manage influencer campaigns that drive brand awareness, engagement, and campaign objectives.
- Established network of influencers, content creators, and talent agencies within the fashion and food & beverage industries is highly preferred.
- Experience negotiating and managing influencer partnerships, including collaboration terms, deliverables, and campaign execution.
- Strong negotiation, communication, interpersonal, and relationship management skills.
- In depth knowledge of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn, and their respective influencer ecosystems.
- Experience using influencer marketing platforms, social media management tools, and analytics platforms is an advantage.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting.
- Creative mindset with a strong understanding of current digital marketing, social media, and influencer marketing trends.
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