Marketing Manager
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Key skills for this role
About the Role
House of Orange Real Estate is hiring a Marketing Manager to own the entire marketing engine including paid acquisition, content, brand, and lead generation. You will work directly with the founder and be accountable for results.
Key Skills for This Role
Responsibilities
- Own performance marketing across Meta, Google, Property Finder, Bayut, and LinkedIn
- Manage the content engine: agents producing video content, founder's personal brand, and company brand
- Own the lead funnel from ad click to CRM to broker handoff
- Handle recruitment marketing to attract top brokers
- Own all marketing analytics: CPL, CAC, ROAS per channel, attribution by source, deal to source mapping
Requirements
- Minimum 2 years of marketing experience, with at least 2 years owning a paid acquisition budget of AED 100k+/month
- Experience in real estate, high ticket sales, or a similarly performance driven industry (real estate experience is a strong plus)
- Hands on with Meta Ads Manager, Google Ads, GA4, and at least one CRM (HubSpot, Bitrix24, Salesforce, or similar)
- Think in numbers: CPL, CAC, ROAS, LTV
- Experience managing creators, editors, or media talent
- Excellent written English and clear communication
- Based in Dubai or ready to relocate immediately
Full Job Posting
Marketing Manager — House of Orange (Dubai)
- House of Orange is one of Dubai's fastest growing real estate brokerages.
- We sell off plan and secondary, we build agent brands, we run our own media engine.
- We're hiring a Marketing Manager who can own the entire engine — paid acquisition, content, brand, and lead generation — and turn marketing spend into closed deals.
- This isn't a 'manage the agency' role. You'll be the marketing function, working directly with the founder.
What you'll own
- Performance marketing across Meta, Google, Property Finder, Bayut, and LinkedIn — you set the strategy, manage the spend, and report on CAC and ROI weekly.
- The content engine: agents producing video content, a founder's personal brand, and a company brand. You decide what gets made, who makes it, where it goes.
- The lead funnel: from ad click to CRM to broker handoff. If a lead leaks, it's on you to find and fix it.
- Recruitment marketing — we're scaling agent headcount aggressively, and the marketing function plays a direct role in attracting top brokers.
- All marketing analytics: CPL, CAC, ROAS per channel, attribution by source, deal to source mapping.
What success looks like at 6 months
- CAC per qualified lead is down at least 30%.
- We can attribute closed deals to specific marketing channels with confidence.
- Content output is consistent, on brand, and tied to lead generation (not just vanity views).
- The founder's personal brand is growing measurably on at least two platforms.
Who you are
- Minimum 2 Years of marketing experience, with at least 2 years owning a paid acquisition budget of AED 100k+/month.
- You've worked in real estate, high ticket sales, or a similarly performance driven industry. Real estate experience is a strong plus.
- You're hands on with Meta Ads Manager, Google Ads, GA4, and at least one CRM (HubSpot, Bitrix24, Salesforce, or similar).
- You think in numbers: CPL, CAC, ROAS, LTV. Not 'engagement' and 'reach' as the headline.
- You've managed creators, editors, or media talent before — not just briefed an external agency.
- You write well in English, communicate clearly, and don't need to be chased for updates.
- Based in Dubai or ready to relocate immediately.
What we offer
- Direct access to the founder. No layers. Fast decisions.
- Competitive base + performance linked bonus tied to real outcomes (lead volume, CAC, attributed deals).
- Real budget to deploy. No 'make do with what you have' energy.
- A high performance team that actually executes.
- Career upside as we scale.
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