Marketing Manager
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Key skills for this role
About the Role
Kempinski Hotel in Doha is seeking a Marketing Manager to assist the Director of Sales & Marketing in positioning the hotel as a market leader. Responsibilities include creating and implementing marketing plans, managing campaigns, ensuring brand compliance, and coordinating with agencies.
Key Skills for This Role
Responsibilities
- Create the hotel media and marketing plan under the supervision of the Director of Sales & Marketing
- Implement media and marketing plan and coordinate with agencies
- Determine overall marketing campaign ROI and monitor response rates
- Develop the hotel Marketing budget and maintain budget control
- Create and implement all Marketing activities including collateral, promotions, advertising, market analysis, and photo shootings
- Plan, coordinate and implement direct marketing, both on and offline
- Maintain guest database for mailings
- Liaise with F&B department to promote F&B outlets
- Ensure compliance with Corporate Identity guidelines and act as brand custodian
- Conduct competition checks, benchmarking and follow up on market trends
Requirements
- Experience in marketing, preferably in hospitality
- Knowledge of marketing tools and trends
Full Job Posting
Scope
- The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
Key Responsibilities
- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates.
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Create and implement all Marketing activities, including but not limited to: creation and print of collateral, promotions and packages, advertising, market analysis, photo shootings.
- Plan, coordinate and implement direct marketing, both on and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give aways and collateral.
- Ensure picture storage and distribution systems are maintained.
- Provide content and images for websites according to Corporate Identity.
- Ensure compliance with Corporate Identity guidelines and act as brand custodian.
Talent Development
- Actively support and implement Talent Development initiatives as a part of their daily activities.
- Identify Marketing talents in their department and throughout the hotels and actively support their career development.
- Support and initiate transfer, cross exposure and task force assignments for their team.
- Personally conduct TTTTs with their team on a regular basis and take personal interest for their talents’ development plans.
- Recruit and select potential talent according to the Company’s current and future hotel, regional and worldwide needs.
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