Marketing Manager
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Key skills for this role
About the Role
The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketin.
Key Skills for This Role
Responsibilities
- Assist Director of Sales & Marketing to position and promote the hotel and its outlets
- Create, plan, coordinate, and implement marketing activities
- Develop and manage the hotel media and marketing plan
- Determine overall marketing campaign ROI and monitor response rates
- Develop and maintain the hotel marketing budget
- Create and print collateral, promotions, packages, and advertising
- Conduct market analysis and photo shootings
Requirements
- Experience in marketing, preferably in hospitality
- Ability to create and implement marketing plans
- Strong communication and coordination skills
Full Job Posting
Job Overview
- The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
- The job of Marketing Manager is executed satisfactorily when: Marketing activities are created, planned, coordinated and implemented; Targeted goals as defined in the hotel marketing plan are reached; Kempinski's brand is protected and the awareness of the Kempinski brand as defined in the strategic
Key Responsibilities
- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI.
- Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to: Creation and print of collateral; Promotions and packages; Advertising; Market analysis; Photo shootings.
Talent Development
- At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers daily activities.
- The Marketing Manager fulfils their role as a Talent Development Ambassador when: They actively support and implement Talent Development initiatives as a part of their daily activities; They identify Marketing talents in their department and throughout the hotels and actively support their career de
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