Marketing Manager

Overview

1. Strategic Marketing Planning

• Develop and implement the annual marketing strategy and budget aligned with company objectives and regulatory expectations.
• Identify target segments, buyer personas, and competitive positioning across the company's product suite.
• Translate business goals into campaign objectives, KPIs, and tactical execution plans.

2. Digital & Content Marketing

• Oversee the digital presence, including website, SEO/SEM, email campaigns, and social media marketing.
• Plan and manage performance-driven campaigns across Google Ads, LinkedIn, Meta, and regional platforms.
• Lead content strategy development including blogs, videos, case studies, thought leadership, and product guides.

3. Brand Management & Communications

• Maintain brand consistency across all communication channels and ensure all marketing materials align with QCB disclosure and communication guidelines.
• Develop and manage PR activities, press releases, media engagement, and corporate communications.
• Supervise design and production of collaterals including brochures, banners, infographics, and POS materials.

4. Product & Merchant Marketing

• Collaborate with the Product, Sales, and CX teams to create and launch go-to-market plans for POS, wallet, card, and gateway solutions.
• Design merchant engagement campaigns, loyalty programs, and transactional incentive initiatives.
• Create product-focused marketing assets including FAQs, tutorials, onboarding kits, and sales enablement tools.

5. Market Research & Competitor Analysis

• Conduct ongoing market intelligence, competitor benchmarking, and customer insights to support strategic planning.
• Identify opportunities for innovation, market penetration, and customer experience improvement.

6. Event Marketing & Partnerships

• Plan and execute the company’s participation in industry events, trade shows, fintech expos, and speaking engagements.
• Support the business development team with co-branded campaigns, partnerships, and cross-promotional activities.

7. Team Leadership & Agency Management

• Lead a team of marketers, content creators, and digital specialists; oversee performance, mentorship, and alignment.
• Manage relationships with external vendors, creative agencies, and digital marketing consultants.

8. Compliance & Risk Awareness

• Ensure all marketing materials and campaigns adhere to QCB's Corporate Governance Guidelines, advertising standards, and anti-misinformation rules.
• Collaborate with legal and compliance to review financial promotions and product claims.
• Maintain detailed documentation for marketing approvals, disclaimers, and audit purposes

Experience & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Professional certifications (e.g., Chartered Marketer, CIM, Digital Marketing Certification) preferred.
• 6–8 years of progressive experience in marketing, preferably within FinTech, banking, payments, or technology sectors.
• Proven track record in multi-channel campaign management, brand development, and digital marketing leadership.

Job Type: Full-time