Marketing Content Manager (Events)

Role Purpose

Brand Launch and Content Strategy

• Develop and implement an integrated content marketing strategy for agency launch, growth, and positioning.
• Translate brand strategy, purpose, and commercial objectives into content themes, campaigns, and storytelling opportunities.
• Maintain a consistent tone of voice across external communication channels.
• Manage pre-launch, launch, and post-launch content roadmaps.
• Build awareness and engagement through original content, thought leadership, project storytelling, and industry commentary.

Social Media

• Own and manage the agency's social media presence across relevant platforms.
• Plan, create, and publish content showcasing projects, people, culture, and client success stories.
• Coordinate photography, video, and other creative assets with internal teams.
• Manage community engagement, monitor industry trends, and optimize content using performance data.

Website and Digital Content

• Brief and manage the external agency responsible for website design, development, and enhancement.
• Own the website content strategy and keep copy accurate, engaging, and aligned with the agency brand.
• Update CMS content including case studies, news, team profiles, and service pages.
• Apply SEO best practices to improve search visibility and organic performance.

Content Creation and Campaigns

• Create website copy, social media content, articles, presentations, newsletters, scripts, and award submissions.
• Develop case studies highlighting creative thinking, execution, and measurable results.
• Capture content throughout the lifecycle of every project.
• Plan and deliver integrated content campaigns supporting brand awareness, business development, and recruitment.
• Produce sales collateral, credentials, case studies, and campaign assets for business development.
• Amplify the agency's work through awards, media coverage, and strategic partnerships.

Performance and Insights

• Define and monitor content marketing KPIs.
• Produce regular performance reports with actionable insights and recommendations.
• Optimize content based on performance data and audience behavior.
• Monitor competitors and industry trends to identify opportunities and best practices.

Requirements

• Experience developing and executing content and digital marketing strategies for an agency or comparable organization.
• Ability to develop consistent brand identity, tone of voice, and content themes across marketing channels.
• Ability to create and manage content across websites, social media, articles, newsletters, presentations, scripts, and award submissions.
• Ability to manage website content, CMS updates, and SEO practices.
• Ability to plan and deliver integrated campaigns supporting brand awareness, business development, and recruitment.
• Ability to define content marketing KPIs, produce performance reports, and make data-informed recommendations.
• Ability to collaborate with creative, strategy, client services, production, and business development teams.