Communications and Marketing Manager

Role overview

Work arrangement

• The role is based in Abu Dhabi, United Arab Emirates.
• The posting states that the role is on-site and full-time.

Strategy and campaigns

• Develop and execute the annual communications and marketing plan within approved objectives and budget.
• Maintain integrated marketing, content, and campaign calendars across three business units.
• Deliver organic and paid campaigns that generate registrations, enquiries, applications, visits, and footfall.
• Set campaign objectives, audiences, calls to action, budgets, channels, timelines, and performance measures.

Content, channels, and PR

• Own editorial direction and publishing across the website, social channels, newsletters, and digital listings.
• Write, edit, publish, and quality-check bilingual Arabic and English content.
• Coordinate photography, video, interviews, and on-site coverage while producing practical content when appropriate.
• Build media and partner relationships, prepare press materials, handle media enquiries, and track coverage.

Brand and production

• Safeguard brand identity, tone of voice, and quality standards across all touchpoints.
• Manage the designer and coordinate photographers, videographers, copywriters, translators, media buyers, printers, and agencies.
• Prepare briefs, manage production timelines and approvals, check proofs, and deliver within budget.
• Keep brand guidelines, templates, presentations, boilerplates, fact sheets, and collateral current.

Performance and governance

• Establish KPIs and reporting covering reach, engagement, traffic, leads, registrations, conversion, attendance, footfall, coverage, and cost efficiency.
• Analyse performance and audience insight, report monthly, and adjust channels, spend, content, and messaging.
• Manage budgets, purchase requests, supplier scopes, quotations, and invoices with Procurement and Finance.
• Ensure databases, mailing lists, consent records, and published materials comply with privacy, IP, and approval requirements.

Required qualifications

• Bachelor's degree in communications, marketing, PR, media, journalism, business, or a related discipline.
• At least 5 years of relevant communications and marketing experience, including 2 years coordinating campaigns, suppliers, budgets, or team members.
• Strong portfolio and demonstrable record of personally delivering integrated campaigns and content that generated measurable audience action.
• Excellent written and spoken Arabic and English, including editing and proofreading.
• Hands-on experience with social platforms, website CMS, email marketing, digital advertising, analytics, SEO fundamentals, and business listings.
• Strong project management, prioritisation, budgeting, supplier coordination, and quality control skills.

Advantageous experience

• Experience with cultural or creative organisations, makerspaces, education, design, innovation, entrepreneurship, community-facing venues, or experience-led services is advantageous.
• Canva, CapCut, or Adobe Creative Cloud experience is advantageous.