Manager - Strategy & Insights
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Key skills for this role
About the Role
Publicis Groupe is hiring a Manager for the Strategy & Insights team to manage strategy on key clients, deliver inspiring insights, and drive improvement in strategic and creative products.
Key Skills for This Role
Responsibilities
- Manage the strategy & insights on key assigned clients
- Consistently deliver inspiring and untapped insights to deliver breakthrough thinking
- Consistently drive improvement in the strategy product
- Consistently influence improvement in the creative product
- Forge a trusting and reliable partnership with internal teams
- Forge a trusting and reliable partnership with client teams
- Actively use and advocate the Publicis Groupe FUEL platform
- Actively participate in every Groupe and Agency OPEN brief with inspiring springboards
- Deconstruct past award submissions to identify key components of a successful story
- Come up with proactive briefs for clients based on qualified opportunities
- Lead the client's Effectiveness awards entries and submissions, regionally and globally
- Support creative teams on Creative awards for clients
Requirements
- Bachelors or Masters degree in marketing, research, data or business
- 5 6 years of experience in a similar role within an agency
- Fluent Arabic & English
- Experience working on airlines, tourism & telco a plus
Full Job Posting
Role Overview
- The Manager role in the Strategy & Insights team is responsible for managing the strategy & insights on key assigned clients, consistently delivering inspiring and untapped insights, driving improvement in the strategy product, influencing improvement in the creative product, and forging trusting pa
Key Responsibilities
- Actively uses and advocates the Publicis Groupe FUEL platform.
- Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
- Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
- Comes up with proactive briefs for clients based on qualified opportunities.
- Leads the client's Effectiveness awards entries and submissions, regionally and globally.
- Support creative teams on Creative awards for clients.
- Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
- Is persistent about improving the craft of the strategic thinking behind briefs.
- Attends trainings internal and external promptly.
- Drives the team to scour culture for new uses of technology, data and design to weave innovative thinking into strategic work.
- Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
- Manages and builds primary and secondary research: 1) for clients, and 2) for the agency.
Business Acumen & Operational Efficiency
- Is knowledgeable about the client's category and business.
- Creates successful reviews of work and final delivery of assignments and tasks for clients and pitches.
- Creates client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
- Creates category and competitive landscape assessments.
- Plans client workshops and actively participates.
- Creates monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
- Creates team participation in client conducted researches.
- Displays attention to detail when producing reports and updates to stakeholders.
- Creates consistent monitoring of every campaign's performance for clients brand, business and media, and builds optimization plans for the next campaigns.
- Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge sharing and builds a strong rapport.
Innovative & Analytical Mindset
- Market Research: Designs and executes original methods of primary research producing actionable reports.
- Ideation: Synthesizes complex information into compelling stories and inspiring creative opportunities.
- Competitive Analysis: Drives analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
- Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
- Strategic proactivity: Keeps cross functional teams focused on higher level strategic goals of the brand, and keeps inspiring through proactive opportunities.
- Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.
Requirements
- Bachelors or Masters degree in marketing, research, data or business.
- 5 6 years of experience in a similar role within an agency.
- Fluent Arabic & English.
- Experience working on airlines, tourism & telco a plus.
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