Manager, Product Management Marketing Digital Innovation & Marketing
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Key skills for this role
About the Role
Mastercard seeks a Marketing Services Product Manager in UAE to drive innovation in data-driven marketing. The role involves designing AI-enabled solutions, growing revenue, and leading experimentation.
Key Skills for This Role
Responsibilities
- Champion a culture of innovation within Marketing Services by identifying opportunities and introducing new methodologies
- Grow MS revenue by designing and implementing AI enabled marketing solutions
- Leverage AI, machine learning, and emerging technologies to design acquisition and engagement campaigns
- Translate new technology trends into actionable go to market strategies
- Identify and shape new scalable marketing plays for emerging segments
- Lead experimentation frameworks and innovation sprints
- Drive end to end digital marketing including analytical review of media strategies
- Develop strategies to automate lifecycle management activities for issuers
Requirements
- Deep expertise in acquisition and engagement strategies
- Strong grounding in digital and data driven marketing
- Proven experience in driving innovation using AI and emerging technologies
- Experience in end to end new product launches
- Ability to design and implement next generation marketing solutions
Full Job Posting
Overview
- Marketing Services (MS) is the marketing strategy & execution arm of Mastercard, focusing on differentiated scalable and digital offerings.
- MS leverages unique data and marketing technology to accelerate campaign performance.
- The EEMEA region is seeking an experienced Marketing Services Product Manager.
Role & Responsibilities
- Champion a culture of innovation within MS by identifying opportunities and introducing new methodologies.
- Grow MS revenue by designing and implementing next generation, AI enabled marketing solutions.
- Leverage AI, machine learning, and emerging marketing technologies to design innovative campaigns.
- Translate new technology trends into actionable go to market strategies.
- Identify and shape new scalable marketing plays for emerging segments.
- Lead experimentation frameworks and innovation sprints to test new channels and tools.
- Drive end to end digital marketing including analytical review of media strategies.
- Develop strategies to automate lifecycle management activities for issuers.
- Experienced in end to end new product launches for issuers or retailers.
- Support, plan, execute and measure targeted digital acquisition capabilities and campaigns.
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