Manager - Media
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Key skills for this role
About the Role
Publicis Groupe seeks a Media Manager to lead media plan development and execution for clients. The role requires strong project management, client relationship skills, and expertise in media planning tools.
Key Skills for This Role
Responsibilities
- Lead the development and execution of media plans for clients across various industries
- Manage day to day client relationships and communications
- Mentor and guide junior planning team members
- Quality control for all media planning
- Oversee team on day to day projects
- Develop and own projects related to media strategy, consumer insights, competitive analysis, etc.
- Conduct regular presentations to clients on media trends and developments
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- 5 7 years of experience in media planning or related role
- Proven ability to mentor and lead a team of planning executives
- Digital Certifications across major platforms (Meta, Google, Snapchat, LinkedIn, Twitter, etc.)
- Strong organizational skills, team player, ability to multitask, and work under pressure
Full Job Posting
Overview
- We are seeking a highly organized and client focused Media Manager to join our team.
- The ideal candidate will serve as the primary liaison between the agency and our clients, ensuring projects are delivered on time, within budget, and to the highest standards.
Responsibility & Focus
- Lead the development and execution of media plans for clients across a variety of industries.
- Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
- Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
- Collaborating with cross functional teams to develop and execute effective media strategies.
- Manage day to day client relationships and communications.
- Build a strong rapport with clients and business partners.
- Mentor and guide junior planning team members.
- Quality control for all media planning.
- Overseeing team on day to day projects
Technical & Product
- Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
- Strong analytical skills and ability to interpret data and market research.
- Strong grasp of media industry trends and best practices.
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- In depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, ETAM, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
- Knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
- Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective.
- Development of sound channel strategy and activation in line with the communication plan.
- Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost efficiency, Timing and laydown, Budget levels by market etc.
- Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally.
- Responsible for efficient/accurate admin for the group.
Business Acumen & Operational Excellence
- Deep understanding of the media industry and the role of media planning within it.
- Proven ability to manage multiple projects, clients, and stakeholders.
- Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
- Knowledge of how to measure ROI from media plan.
- Ability to manage internal teams and external vendors and agencies.
- Quality control and adjustments if required in this role Media Manager takes full responsibility on output of Media Executives & Media Planners.
- Conduct regular presentations to clients keeping them informed of all relevant media trends and development.
- Strong grasp of & ability to develop channel specific strategies, media plans and reports across both Offline & Online Channels.
- Strong media knowledge of the market, consumer, and media research available.
- A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
Innovation & Analytical Mindset
- Ability to think strategically, creatively, and analytically.
- Proven ability to identify new opportunities and develop effective solutions.
- Strong communication, presentation and negotiation skills.
- Ability to innovate and improve current processes.
People & Leadership
- Seeks others' feedback to develop self awareness, strengths and address development area.
- Is able to proactively raise issues to improve effective team working and collaboration.
- Is able to communicate confidently in a clear, concise and articulate manner.
- Collaborates with stakeholders and embraces an inclusive based environment.
- Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
- Able to build relationships quickly with others and engages personally with peers and clients.
- Treats others with respect, listens to other perspectives, especially when they are different from own.
- Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
- Drives a culture of trust with Peers, clients and all other stakeholders.
Self
- Is able to take ownership for actions and deals with consequences in a mature manner.
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial for the business.
- Showcases curiosity and open mindset towards new ways of doing things.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
- Capable of constructively challenging the status quo and takes risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity and humbleness.
- Displays resilience and maintains drives and a positive outlook when faced with challenges.
Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- 5 7 years of experience in media planning or related role (preferably working on a portfolio).
- Proven ability to mentor and lead a team of planning executives.
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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