Manager - Media
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Key skills for this role
About the Role
Publicis Groupe seeks a Media Manager to lead media plan development and execution for clients across industries. The role involves managing client relationships, mentoring junior team members, and overseeing media planning quality.
Key Skills for This Role
Responsibilities
- Lead the development and execution of media plans for clients across a variety of industries.
- Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
- Effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
- Collaborate with cross functional teams to develop and execute effective media strategies.
- Manage day to day client relationships and communications.
- Build a strong rapport with clients and business partners.
- Mentor and guide junior planning team members.
- Quality control for all media planning.
- Oversee team on day to day projects.
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- 5 7 years of experience in media planning or related role
- Proven ability to mentor and lead a team of planning executives
- Strong organizational skills, team player, ability to multitask, and work under pressure
- Digital Certifications across major platforms (Meta, Google, Snapchat, LinkedIn, Twitter, etc.)
Full Job Posting
Role Overview
- Lead the development and execution of media plans for clients across a variety of industries.
- Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
- Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
- Collaborating with cross functional teams to develop and execute effective media strategies.
- Manage day to day client relationships and communications.
- Build a strong rapport with clients and business partners.
- Mentor and guide junior planning team members.
- Quality control for all media planning.
- Overseeing team on day to day projects.
Technical & Product
- Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
- Strong analytical skills and ability to interpret data and market research.
- Strong grasp of industry trends and best practices.
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- In depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
- In depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
- Familiar with and able to describe the characteristics and advantages of the Groupe's various products and services.
- Knowledge of digital media and emerging technologies.
- Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective.
- Development of sound channel strategy and activation in line with the communication plan.
- Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost efficiency, Timing and laydown, Budget levels by market etc.
- Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field.
- 5 7 years of experience in media planning or related role.
- Proven ability to mentor and lead a team of planning executives.
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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