Manager Marketing Campaign
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Key skills for this role
About the Role
Talabat is seeking a Manager Marketing Campaign to own the food vertical's growth agenda in the UAE. The role involves setting marketing strategy, managing integrated campaigns across channels, and driving performance objectives.
Key Skills for This Role
Responsibilities
- Own the marketing strategy and growth plan for the Food vertical in UAE, translating order targets into channels, cities, and budget roadmap
- Own the performance marketing channel, pacing against target CAC/CARC by sub channel, and reallocate spend toward highest return campaigns
- Own and defend core campaign efficiency metrics: ROI, CPIO, CPA
- Own the full food growth marketing CARC, ensuring efficient allocation across channels, cities, teams
- Own budget forecasting and planning cycles, building bottom up order forecasts by campaign, city and sales portfolio
- Own co funding and partner funded marketing, co managing with sales team on investment from restaurant chains
- Oversee the food customer lifecycle in partnership with CRM, owning the journey from acquisition through retention
- Own customer retention economics, tracking new vs existing customer mix, cohort payback and retention curves
- Own all performance reports and dashboards related to food growth using Looker
- Design and run experimentation in partnership with product team for new app features
Requirements
- Minimum of 8 years of relevant experience in growth, marketing, and campaign management preferably in e commerce, F&B aggregator, or tech company
- Expertise in understanding the marketing mix and campaign management
- Expert in analytics (Excel and google sheets)
- Strong project management and analytical skills
- Strong communication and interpersonal skills
- Fluent in English (Arabic is a plus)
Full Job Posting
Role Summary
- Be the strategic owner and orchestrator of the food vertical's growth agenda, setting the marketing strategy, leading the team, and ensuring all channels switch on in coordination and every functional team delivers their part on time.
- Build, own, and continuously optimise a 360 degree integrated marketing engine (OOH, performance marketing, CRM/lifecycle, social media, influencers, BTL, partnerships, commercial deals, and any activation) to drive performance objectives (acquisition, reorder, retention) alongside brand objectives
- Take full ownership of your designated geography and its growth: the strategy, the budget and its allocation, the campaigns, and consumer visibility.
- Make data driven decisions on channel mix strategy, budget allocation, and audience targeting to hit objectives, and own the tracking, measurement, and reporting of performance end to end.
What’s on your plate?
- Own the marketing strategy and growth plan for the Food vertical in your UAE, translating order targets into channels, cities, and budget roadmap.
- Own the performance marketing channel, pacing against target CAC/CARC by sub channel, and aligning with the relevant stakeholders to reallocate spend toward the highest return campaigns to maximise incremental orders per dirham.
- Own and defend the core campaign efficiency metrics: ROI, CPIO, CPA. Benchmarking per campaign and making scale or cut decisions on actionable insights.
- Own the full food growth marketing CARC, ensuring efficient allocation across channels, cities, teams and being accountable for the return on every dirham of spend.
- Own budget forecasting and planning cycles, building bottom up order forecasts by campaign, city and sales portfolio, and managing mid month reallocations and scenario models (best/base/worst) as performance and seasonality shift.
- Own co funding and partner funded marketing, co managing with sales team on investment from restaurant chains, structuring jointly funded campaigns, tracking committed vs realised funding, and ensuring co funded activity hits agreed return and reporting obligations.
- Oversee the food customer lifecycle in partnership with CRM, owning the journey from acquisition through activation, reorder, retention, win back and churn prevention and also aligning paid activities/vouchers within lifecycle stages so acquisition translates into repeat behaviour and rising LTV, no
- Own customer retention economics, tracking new vs existing customer mix, cohort payback and retention curves by city and acquisition source, and steering budget toward the cohorts and channels with the strongest long term value.
- Expertise in looker to own all performance reports and dashboards related to food growth. Design dashboards and lead all performance deep dives and reports covering customers cohorts, orders, basket analysis, frequency and budgets.
- Own the weekly performance review with the management, having a clear narrative: performance vs target and forecast, key drivers, risks and recommended actions.
- Design and run the experimentation in partnership with the product team for any new app feature: A/B creative tests, geo and holdout tests, and incrementality studies to measure true incremental impact and feed budget allocation decisions.
- Comfortable/experience with using AI tools.
What did we order?
- Minimum of 8 years of relevant experience in growth, marketing, and campaign management preferably in an e commerce, F&B aggregator, or tech company.
- Expertise in understanding the marketing mix and campaign management.
- Expert in analytics (Excel and google sheets)
- Plus if experienced in looker/tableau
- Strong project management and analytical skills.
- Strong communication and interpersonal skills.
- Strong in analysis and a very numbers oriented person.
- Comfortable working in a challenging environment.
- Fluent in English (Arabic is a plus)
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