Manager - Campaigns, Analytics and MIS
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Key skills for this role
About the Role
Abu Dhabi Commercial Bank is seeking a Manager for Campaigns, Analytics and MIS to lead analytics for credit and debit card portfolios. The role involves campaign management, MIS reporting, and performance management.
Key Skills for This Role
Responsibilities
- Lead analytics for credit and debit card portfolios, including spend analysis, customer segmentation, product performance, and lifecycle management
- Develop and monitor KPIs specific to card portfolio growth, activation, usage, attrition, and profitability
- Analyze transaction data to identify trends, opportunities, and risks in card usage and customer behavior
- Support product development and pricing strategies with data driven insights
- Collaborate with risk, product, and marketing teams to optimize cardholder engagement and retention
- Design, execute, and evaluate targeted campaigns for card acquisition, activation, usage, and cross sell/up sell
- Work closely with marketing to ensure campaigns are tailored to cardholder segments and deliver measurable ROI
- Track and report campaign effectiveness, including response rates, incremental spend, and revenue impact for card products
- Build and maintain dashboards and regular reports focused on card portfolio metrics
- Provide actionable insights to senior management on card business performance
- Manage self and team in line with ADCB’s people management policies, procedures, and practices
- Implement approved departmental policies, processes, and procedures, ensuring adherence and continuous improvement
Requirements
- At least 6 years of experience in banking analytics, with a strong focus on credit and debit card portfolio management
- Bachelor’s Degree in Finance, Marketing, or a related field
- Deep understanding of card business, including product features, regulatory requirements, and market trends
- Experience with card transaction data, campaign analytics, and customer segmentation
- Proficiency in SQL, data visualization tools (e.g., Power BI, Tableau), and advanced Excel
- Knowledge of statistics and logical data interpretation
- Strong analytical, problem solving, and communication skills
Full Job Posting
About the Business Area
- The Retail Banking Group (RBG) supports retail and micro business customers in managing their finances, through expert advice and the provision of a full suite of specialist products and services in conventional and Shari’ah compliant banking.
- We are actively seeking an ambitious professional to join our Retail Banking team at ADCB to work alongside passionate colleagues who share your ambition to redefine excellence in UAE banking.
Key Responsibilities
- Lead analytics for credit and debit card portfolios, including spend analysis, customer segmentation, product performance, and lifecycle management.
- Develop and monitor KPIs specific to card portfolio growth, activation, usage, attrition, and profitability.
- Analyze transaction data to identify trends, opportunities, and risks in card usage and customer behavior.
- Support product development and pricing strategies with data driven insights.
- Collaborate with risk, product, and marketing teams to optimize cardholder engagement and retention.
- Design, execute, and evaluate targeted campaigns for card acquisition, activation, usage, and cross sell/up sell.
- Work closely with marketing to ensure campaigns are tailored to cardholder segments and deliver measurable ROI.
- Track and report campaign effectiveness, including response rates, incremental spend, and revenue impact for card products.
- Build and maintain dashboards and regular reports focused on card portfolio metrics.
- Provide actionable insights to senior management on card business performance.
- Manage self and team in line with ADCB’s people management policies, procedures, and practices.
- Implement approved departmental policies, processes, and procedures, ensuring adherence and continuous improvement.
Ideal Candidate Experience
- At least 6 years of experience in banking analytics, with a strong focus on credit and debit card portfolio management.
- Bachelor’s Degree in Finance, Marketing, or a related field.
- Deep understanding of card business, including product features, regulatory requirements, and market trends.
- Experience with card transaction data, campaign analytics, and customer segmentation.
- Proficiency in SQL, data visualization tools (e.g., Power BI, Tableau), and advanced Excel.
- Knowledge of statistics and logical data interpretation.
- Strong analytical, problem solving, and communication skills.
What We Offer
- Competitive Salary: The indicative pay range for this role is AED 22500– AED 38000 per month.
- Comprehensive Benefits Package: market leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance.
- Flexible and Remote Working Options: subject to eligibility and job requirements.
- Learning and Development Opportunities: structured instructor led courses, e Learning catalog, on the job training and professional development programs.
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