Manager, Brand Marketing, DA Division
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Key skills for this role
About the Role
Samsung Electronics Canada is seeking a Manager, Brand Marketing for the Digital Appliances Division to lead integrated marketing communications for product launches, channel marketing, and cross-divisional programs.
Key Skills for This Role
Responsibilities
- Determine key messaging and positioning for product and services launches
- Lead launch team that includes internal and external stakeholders, including Product Team, SEA & HQ counterparts
- Create communications and programs supporting product launches: channel materials, advertising, social media, PR, experiential, CRM, online materials
- Review materials for consistency and alignment with positioning; champion brand integrity and compliance
- Estimate scope of work, prepare budgets, and create plan proposals and execution orders
- Provide liaison with HQ, SEA or third parties to source marketing assets
- Brief agencies and ensure work is delivered as specified
- Review key programs to ensure ROI targets are achieved
- Support channels with materials as required through an online tool
- Lead select ATL/BTL strategic campaigns with broader CE Marketing team
- Coordinate system submission and approvals (legal, marketing, finance, sample management) for marketing initiatives
Requirements
- Post Secondary Education in Business or Marketing preferred
- Strong proficiency in Excel, Word, PowerPoint and other MS Office applications
- Digital marketing platforms knowledge (e.g., social media channels)
- Basic comprehension of French is preferred but not mandatory
- Grasp of AI Tools
- Minimum of 5 7 years work experience in a marketing role preferred
- Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development
- Experience must include digital marketing
Full Job Posting
Position Summary
- The Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs and events in support of DA divisional goals for both Samsung Electronics Digital Appliances and Dacor Canada.
- Working with Product and Sales teams, this position will understand marketing objectives and work with internal stakeholders, Corporate Marketing, Marketing Agencies and channel partners to create deliverables that achieve SECA marketing and business objectives.
Essential Duties and Responsibilities
- Integrated Marketing Communications: Product Launch Planning and execution for Samsung DA and Dacor (70%): Determine key messaging and positioning; Lead launch team; Create communications and programs including channel materials, advertising, social media, PR, experiential, CRM, online materials; Re
- Channel Marketing Support for Communications and Programs (10%): Champion brand style and compliance; Support channels with materials; Collaborate with Merchandising; Review communication elements for alignment; Estimate scope of work, prepare budgets, create plan proposals and execution orders.
- CE (HE/DA/EBD) Cross Divisional Programming (10%): Lead select ATL/BTL strategic campaigns; Work as CE representative on larger corporate programs; Find opportunities for CE to maximize ROI for corporate sponsorships.
- General Marketing Operations Support (10%): Coordinate system submission and approvals (legal, marketing, finance, sample management); Legal approvals include AD LCP and ECMS management; Marketing Finance initiatives include Plan Proposal submissions, Execution orders, Payment Requests, PUMI submiss
Skills and Qualifications
- Education: Post Secondary Education in Business or Marketing preferred.
- Knowledge: Strong proficiency in Excel, Word, PowerPoint and other MS Office applications; Digital marketing platforms (e.g., social media channels); Basic comprehension of French is preferred but not mandatory; Grasp of AI Tools.
- Experience: A minimum of 5 7 years work experience in a marketing role preferred; Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development; Experience must include digital marketing.
Salary Range
- The salary range for this role is expected to be between CAD 93,000 to CAD 128,000 and reflects base salary only.
- Actual pay will be determined based on job related knowledge, competencies, qualifications, relevant skills and experience.
Perks
- Fantastic employee discount on all Samsung products.
- Competitive Salary and Performance based incentive plan for all levels.
- Employer paid Medical and Dental coverage from day one.
- Group RRSP plan.
- Free on site gym.
- Subsidized Cafeteria; including free Starbucks coffee/latte machine.
- Tuition Reimbursement.
- Employee Referral program.
- Virtual Pet Care.
- Additional Well Being Days.
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