Manager, Brand Marketing

We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy across planning, on-app and off-app communication, media, research & measurement.

This is a high-impact role that requires:

First principle thinking, business & category understanding, ability to process and appreciate disparate categories, business & consumer context & translate that into sharply focussed marketing strategy & plan of action.

Ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identify partners, creative flair, analytical abilities, media & research understanding.

For daily success: being on top of business context, structured thinking, presentation skills & relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability & ownership.

You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact.

Experience: Min 5-8 years of experience of driving the marketing charter for categories across FMCG & internet brands (travel, fashion, fintech, D2C brands, e-commerce, edutech, F&B, consumer goods)

Description

Role: Marketing Manager

This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments.

This role will be responsible for marketing of payments business.

Responsibilities

Payments’ marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables which are then program managed to drive the aligned business goal.

Marketing strategy & execution: Defining business objectives & translating them into clear actionables across in-app and external communication, media, research & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner.

Media channel’s know-how: This will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners across traditional media, social media, digital performance, and internal app touchpoints—owning communication for categories in-app and off -app to define clear problem statements & follow up on solutions & impact.

Integrated campaign planning: Understanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs across off-app media as well as in-app category surfaces, and working with agencies/partners to timely deliver the output.

Research & Insights: Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilising Brand tracks, U&A like studies is mandatory.

Stakeholder mgmt: Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed.