AI Creative Lead

Company context

Creative vision and strategy

• Define and maintain visual and narrative standards across marketing charters.
• Establish editorial oversight, brand safety, and visual quality guidelines.
• Translate financial and consumer technology products into emotionally compelling brand campaigns.
• Present creative strategies, campaign concepts, and brand performance updates to executive leadership.

Creative enablement and tooling

• Evaluate modern creative software and generative tools to improve workflows for writers, editors, and designers.
• Establish human-in-the-loop review systems for technology-assisted and AI-generated outputs.
• Build central design systems, brand guidelines, and creative asset libraries for collaboration across more than 100 marketers.

Team leadership and mentorship

• Lead, mentor, and grow visual designers, copywriters, and creative strategists.
• Foster a culture of craft excellence, creative experimentation, and strategic discipline.
• Design career frameworks and skill-building programs that help traditional creatives adapt to modern digital tools.

Campaign execution

• Oversee brand launches, high-stakes campaigns, and performance marketing assets without compromising quality.
• Partner with performance marketing leads to test visual variations and use performance data to refine creative concepts.
• Collaborate with Product, Engineering, Legal, and Brand teams to protect brand integrity and meet timelines.

Core competencies

• Demonstrate exceptional judgment in design, copy, storytelling, brand nuance, and craft quality.
• Evaluate creative technology through a human-enablement lens and maintain rigorous editorial standards.
• Articulate creative strategy to senior leadership in terms of business impact, brand equity, and emotional connection.
• Mentor designers, writers, and animators while building a collaborative culture.
• Understand Indian consumer behavior and identify cultural shifts that can inform brand campaigns.

Required skills and experience

• Deep experience in brand storytelling, visual design, art direction, and copy execution across digital, visual, social, and video channels.
• Strong portfolio showing typography, color theory, emotional narrative, visual hierarchy, and attention to detail.
• Hands-on experience with creative suites and generative AI tools such as Photoshop AI tools, Midjourney, Figma, and language models.
• Experience building human-assisted creative pipelines, asset templates, production workflows, and quality review systems.
• 8–12 or more years in creative leadership, brand strategy, or advertising, including 2–3 years leading teams of five or more.
• Experience in fintech, e-commerce, or high-growth consumer technology is highly preferred.

Full-time employee benefits

• Benefits listed for full-time employees include insurance, wellness support, parental support, mobility assistance, retirement benefits, and other financial or education programs.