Job Title: Marketing Specialist( Home Kitchen Appliances)
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Key skills for this role
About the Role
Ralshypermarket is seeking a Marketing Specialist to plan and execute marketing campaigns for home kitchen appliances in Dubai. The role requires 3-5 years of marketing experience, digital marketing skills, and knowledge of SEO, SEM, and social media.
Key Skills for This Role
Responsibilities
- Develop and implement marketing strategies to promote home kitchen appliances
- Plan and execute product launch campaigns, promotional activities, and seasonal marketing initiatives
- Coordinate with sales teams to develop marketing materials and support sales objectives
- Create and manage digital marketing campaigns across social media, email, search engines, and company websites
- Work with designers, agencies, and vendors to produce brochures, catalogs, POS materials, videos, and advertisements
- Conduct market research to identify customer needs, market trends, competitor activities, and new business opportunities
- Monitor campaign performance and prepare reports using key marketing metrics such as ROI, lead generation, engagement, and sales performance
- Manage product positioning, pricing support, and promotional messaging
- Organize exhibitions, trade shows, dealer events, product demonstrations, and customer engagement activities
- Coordinate with product, procurement, and sales departments to ensure timely execution of marketing initiatives
- Maintain and update marketing content across all communication channels
- Assist in developing annual marketing plans and budgets
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 3 5 years of marketing experience, preferably in home appliances, consumer electronics, FMCG, or retail
- Strong understanding of digital marketing platforms and tools
- Knowledge of SEO, SEM, social media marketing, email marketing, and online advertising
- Excellent communication and presentation skills
- Strong analytical and problem solving abilities
- Experience with marketing analytics tools such as Google Analytics and Meta Ads Manager
- Proficiency in Microsoft Office and marketing software
Full Job Posting
Job Summary
- The Marketing Specialist is responsible for planning, executing, and monitoring marketing campaigns to promote the company's home kitchen appliance product portfolio
- Focus on increasing brand awareness, driving sales, supporting product launches, and coordinating marketing activities across digital, retail, and trade channels
Key Responsibilities
- Develop and implement marketing strategies to promote home kitchen appliances
- Plan and execute product launch campaigns, promotional activities, and seasonal marketing initiatives
- Coordinate with sales teams to develop marketing materials and support sales objectives
- Create and manage digital marketing campaigns across social media, email, search engines, and company websites
- Work with designers, agencies, and vendors to produce brochures, catalogs, POS materials, videos, and advertisements
- Conduct market research to identify customer needs, market trends, competitor activities, and new business opportunities
- Monitor campaign performance and prepare reports using key marketing metrics such as ROI, lead generation, engagement, and sales performance
- Manage product positioning, pricing support, and promotional messaging
- Organize exhibitions, trade shows, dealer events, product demonstrations, and customer engagement activities
- Coordinate with product, procurement, and sales departments to ensure timely execution of marketing initiatives
- Maintain and update marketing content across all communication channels
- Assist in developing annual marketing plans and budgets
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Professional certification in Digital Marketing is an advantage
- 3–5 years of marketing experience, preferably in home appliances, consumer electronics, FMCG, or retail
- Experience in both traditional and digital marketing campaigns
- Experience in product marketing and brand management is preferred
Required Skills
- Strong understanding of digital marketing platforms and tools
- Knowledge of SEO, SEM, social media marketing, email marketing, and online advertising
- Excellent communication and presentation skills
- Strong analytical and problem solving abilities
- Experience with marketing analytics tools such as Google Analytics and Meta Ads Manager
- Proficiency in Microsoft Office and marketing software
- Ability to manage multiple projects and meet deadlines
- Creative thinking with strong attention to detail
- Excellent organizational and coordination skills
Preferred Qualifications
- Experience in the home kitchen appliances or consumer electronics industry
- Knowledge of retail marketing, trade marketing, and dealer network promotions
- Familiarity with CRM systems and marketing automation tools
- Experience managing marketing budgets and vendor relationships
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