Inbound Marketer
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Key skills for this role
About the Role
Pavago is hiring an Inbound Marketer to build scalable inbound marketing systems. You will create high-quality content, optimize for SEO and AI-driven search, and drive demand generation.
Key Skills for This Role
Responsibilities
- Create high quality, value driven inbound content including blogs, landing pages, and website copy
- Optimize content for traditional search engines and AI driven search experiences
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, and social distribution
- Develop lead magnets and conversion assets such as guides, playbooks, and checklists
- Conduct research on industries, competitors, buyer pain points, and search opportunities
- Monitor content and inbound performance using analytics tools and optimize based on data
Requirements
- Proven experience in inbound marketing, content marketing, SEO, or content writing
- Strong understanding of SEO, search intent, and inbound funnel strategy
- Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
- Excellent written English and storytelling ability
- Experience creating conversion focused inbound content
- Strong research and analytical skills
- Portfolio showcasing inbound or SEO driven content work
Full Job Posting
About the Role
- Pavago is hiring an Inbound Marketer to help build scalable, inbound driven marketing systems for fast growing companies.
- This role goes beyond traditional SEO, focusing on content, search, distribution, conversion, and buyer psychology to drive business growth.
- The ideal candidate is an excellent writer, understands modern SEO and AI driven search behavior, and knows how to turn content into pipeline.
What You’ll Own
- Create high quality, value driven inbound content that educates, informs, and builds authority
- Write SEO optimized blogs, landing pages, website copy, and inbound marketing assets
- Develop content aligned with search intent, funnel stage, and conversion goals
- Optimize content for both traditional search engines and AI driven search experiences
- Continuously improve existing content based on performance and ranking opportunities
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
- Support content distribution across LinkedIn, X, newsletters, and other relevant channels
- Build inbound systems that connect content engagement to conversion
- Collaborate on website and landing page optimization initiatives
- Develop guides, playbooks, checklists, and gated resources designed to capture demand
- Write conversion focused copy for CTAs, landing pages, thank you pages, and nurture flows
- Improve conversion rates through stronger messaging and inbound positioning
Required Experience & Skills
- Proven experience in inbound marketing, content marketing, SEO, or content writing
- Strong understanding of SEO, search intent, and inbound funnel strategy
- Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
- Excellent written English and storytelling ability
- Experience creating conversion focused inbound content
- Strong research and analytical skills
- Portfolio showcasing inbound or SEO driven content work
Preferred Experience
- Agency or B2B marketing experience
- Experience building and promoting lead magnets
- Familiarity with LinkedIn and social content distribution strategies
- Understanding of AI search optimization and evolving search behavior
- Experience improving website conversion rates and inbound lead generation
Key Metrics for Success (KPIs)
- Growth in organic traffic and qualified inbound leads
- Improved keyword rankings and search visibility
- Conversion rates on landing pages and lead magnets
- Engagement and performance of inbound content assets
- Pipeline contribution from inbound channels
- Consistent execution of high quality inbound campaigns
Interview Process
- Initial Screening Call
- Practical Inbound Marketing Assessment
- Final Interview
- Offer & Onboarding
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