Head of Social Media & Influencers
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Key skills for this role
About the Role
Snoonu is seeking a social-first leader to head its entire social ecosystem, including content strategy, community engagement, influencer marketing, and paid social awareness. The role requires 7-10 years of experience, deep Gulf social media culture knowledge, and fluency in Arabic and English.
Key Skills for This Role
Responsibilities
- Own the social media vision and strategy across Snoonu and Snoonu City
- Define each brand's tone of voice, content pillars, and platform strategy across Instagram, TikTok, Snapchat, X, LinkedIn, and emerging platforms
- Build content strategies that balance brand storytelling, entertainment, community engagement, and business objectives
- Develop monthly and annual editorial calendars aligned with marketing campaigns, partnerships, product launches, and seasonal moments
- Lead the social content strategy from concept to publication
- Own Snoonu's community management strategy across all platforms
- Develop and lead Snoonu's influencer strategy across Qatar and the GCC
- Lead Snoonu's paid social strategy to maximize brand awareness, reach, and visibility across key platforms
Requirements
- 7–10 years of experience in Social Media, Digital Marketing, or Content Strategy
- Minimum 3 years leading high performing social media teams
- Deep understanding of Gulf social media culture, trends, and platform behaviors
- Proven track record of growing consumer brand accounts organically
- Experience developing and managing influencer programs end to end
- Strong understanding of Meta, TikTok, Snapchat, X, and LinkedIn ecosystems
- Experience leading integrated organic and paid awareness strategies
- Strong analytical mindset with ability to turn insights into actionable recommendations
- Excellent leadership, communication, and stakeholder management skills
- Fluent in Arabic and English
Full Job Posting
Overview
- Snoonu is Qatar's superapp—and social is where our brand comes to life every single day.
- We're looking for a social first leader who understands that great brands don't just publish content—they create conversations, shape culture, and build communities people genuinely want to be part of.
- You'll lead Snoonu's entire social ecosystem, from content strategy and community engagement to influencer marketing and paid social awareness.
What You’ll Get Your Hands On
- Own the social media vision and strategy across Snoonu and Snoonu City.
- Define each brand's tone of voice, content pillars, and platform strategy across Instagram, TikTok, Snapchat, X, LinkedIn, and emerging platforms.
- Build content strategies that balance brand storytelling, entertainment, community engagement, and business objectives.
- Develop monthly and annual editorial calendars aligned with marketing campaigns, partnerships, product launches, and seasonal moments.
- Lead the social content strategy from concept to publication.
- Own Snoonu's community management strategy across all platforms.
- Develop and lead Snoonu's influencer strategy across Qatar and the GCC.
- Lead Snoonu's paid social strategy to maximize brand awareness, reach, and visibility across key platforms.
The Magic You Bring
- 7–10 years of experience in Social Media, Digital Marketing, or Content Strategy.
- Minimum 3 years leading high performing social media teams.
- Deep understanding of Gulf social media culture, trends, and platform behaviors.
- Proven track record of growing consumer brand accounts organically.
- Experience developing and managing influencer programs end to end.
- Strong understanding of Meta, TikTok, Snapchat, X, and LinkedIn ecosystems.
- Experience leading integrated organic and paid awareness strategies.
- Strong analytical mindset with the ability to turn insights into actionable recommendations.
- Excellent leadership, communication, and stakeholder management skills.
- Fluent in Arabic and English.
Inside Snoonu’s Universe
- Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing fast delivery, shopping, and more – all in one place.
- We are certified as a Great Place to Work® and hold ISO 9001:2015 and ISO 45001:2018 certifications.
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