Head of Marketing
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Key skills for this role
About the Role
Lead and mentor a marketing team to drive growth, craft culturally resonant narratives, and execute strategic partnerships for brand awareness.
Key Skills for This Role
Responsibilities
- Recruit, lead, and mentor a high performing marketing team
- Own the GTM strategy across product lines, defining positioning and channel market fit
- Deliver aggressive growth in student enrollments while maintaining high LTV and brand reputation
- Lead top of funnel efforts to build brand awareness and trust in the Saudi market
- Craft a narrative that reflects Saudi dreams and parent aspirations
- Lead all creative work to ensure messaging resonates with local culture
- Manage external agencies, influencers, and event producers
- Execute high impact events such as school launches, expos, and parent open houses
Requirements
- Experience in building and leading marketing teams
- Proven track record in driving growth and revenue
- Strong storytelling and brand building skills
- Experience with GTM strategy and channel market fit
- Ability to manage external agencies and influencers
Full Job Posting
What You Will Do
- Build the GTM Engine & Team: Recruit, lead, and mentor a high performing marketing team capable of rapid execution. Own the GTM strategy across product lines, defining clear positioning and channel market fit for our new school model. Sync marketing rhythms with admissions cycles, product launches,
- Drive Growth & Revenue: Deliver aggressive growth in student enrollments while maintaining a focus on high LTV and brand reputation. Lead top of funnel efforts to build massive brand awareness, trust, and 'hype' in the Saudi market. Partner with Product and School teams to unlock growth bottlenecks
- Disruptive Storytelling & Brand: Craft a narrative that reflects Saudi dreams and parent aspirations making Noon a 'badge of pride' for students. Lead all creative work, ensuring our messaging resonates deeply with the local culture while feeling fresh and next gen. Turn everyday school moments into
- Strategic Execution & Partnerships: Manage external agencies, influencers, and event producers with a 'scrappy but premium' mindset. Execute high impact events (school launches, expos, parent open houses) that move both hearts and metrics.
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