Head of Marketing
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Key skills for this role
About the Role
Salt is seeking a Head of Marketing for a luxury lifestyle business in Dubai. This senior leadership role involves developing marketing strategy, brand management, digital marketing, PR, and events.
Key Skills for This Role
Responsibilities
- Develop and implement the overall marketing strategy aligned with business objectives
- Lead and develop the marketing function, ensuring successful delivery of all marketing initiatives
- Partner closely with senior stakeholders to drive business growth, customer acquisition and brand development
- Monitor marketing performance and provide strategic recommendations based on data and market insights
- Drive brand positioning and ensure consistency across all customer touchpoints
- Oversee development of marketing collateral, presentations, digital assets, photography and video content
- Manage external agencies, creative partners, PR agencies and production suppliers
- Lead digital marketing activity across social media, content, email marketing, website optimisation and paid media
- Develop and execute content strategies that enhance brand awareness and generate qualified leads
- Monitor digital performance metrics and optimise campaigns to maximise ROI
- Develop and execute PR and communications strategies
- Build and maintain relationships with key media, industry partners and stakeholders
Requirements
- 5+ years' experience in a Head of Marketing or senior marketing leadership role
- Experience within luxury, hospitality, real estate, private aviation, premium lifestyle or related sectors
- Strong track record of developing and executing successful brand and marketing strategies
- Expertise across digital marketing, content, PR, events and communications
- Experience managing agencies, suppliers and external stakeholders
- Strong commercial acumen with a focus on growth, lead generation and ROI
- Excellent leadership, stakeholder management and communication skills
Full Job Posting
About the Opportunity
- Our client is a leading luxury lifestyle business based in Dubai, seeking an experienced and commercially driven Head of Marketing to lead and develop its marketing function.
- This is a senior leadership role responsible for developing and executing the company's marketing strategy, strengthening brand awareness, driving lead generation and supporting commercial growth across multiple business lines.
- The successful candidate will oversee all aspects of marketing including brand, digital, content, PR, events and communications, while working closely with senior leadership to support strategic business objectives.
Key Responsibilities
- Develop and implement the overall marketing strategy aligned with business objectives.
- Lead and develop the marketing function, ensuring the successful delivery of all marketing initiatives.
- Partner closely with senior stakeholders to drive business growth, customer acquisition and brand development.
- Monitor marketing performance and provide strategic recommendations based on data and market insights.
- Drive brand positioning and ensure consistency across all customer touchpoints.
- Oversee the development of marketing collateral, presentations, digital assets, photography and video content.
- Manage external agencies, creative partners, PR agencies and production suppliers.
- Lead digital marketing activity across social media, content, email marketing, website optimisation and paid media.
- Develop and execute content strategies that enhance brand awareness and generate qualified leads.
- Monitor digital performance metrics and optimise campaigns to maximise ROI.
- Develop and execute PR and communications strategies.
- Build and maintain relationships with key media, industry partners and stakeholders.
Candidate Profile
- 5+ years' experience in a Head of Marketing or senior marketing leadership role.
- Experience within luxury, hospitality, real estate, private aviation, premium lifestyle or related sectors.
- A strong track record of developing and executing successful brand and marketing strategies.
- Expertise across digital marketing, content, PR, events and communications.
- Experience managing agencies, suppliers and external stakeholders.
- Strong commercial acumen with a focus on growth, lead generation and ROI.
- Excellent leadership, stakeholder management and communication skills.
- The ability to operate strategically while remaining hands on in a fast paced environment.
Why Apply?
- This is an opportunity to join a growing luxury focused business in a highly visible leadership role, with significant scope to shape brand strategy, drive commercial growth and build a best in class marketing function.
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