Marketing AI & Analytics Lead
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Key skills for this role
About the Role
A Dubai-based PropTech company is seeking a Marketing AI & Analytics Lead to lead marketing analytics, attribution, reporting, and AI-driven transformation. The role involves building a single source of truth for marketing data, improving campaign measurement, automating reporting, and delivering actionable insights.
Key Skills for This Role
Responsibilities
- Lead marketing analytics, attribution, reporting, and AI driven transformation across the business
- Build a single source of truth for marketing data
- Improve campaign measurement, automate reporting, and deliver actionable insights that drive growth, reduce CAC, and improve ROAS
Requirements
- Experience in Marketing Analytics, Business Intelligence, or Performance Marketing Analytics
- Strong understanding of attribution, tracking, reporting, and marketing measurement frameworks
- Hands on experience with GA4, GTM, AppsFlyer/Adjust, Power BI, Looker, and CRM platforms
- Proven ability to build AI powered tools, agents, automations, and workflow solutions
- Experience analysing CAC, LTV, ROAS, funnel performance, and campaign effectiveness
- Ability to automate reporting and deliver data driven insights to stakeholders
- Strong stakeholder management skills with experience working across Marketing, Product, CRM, and Technology teams
Full Job Posting
Marketing AI & Analytics Lead
- My client, Dubai based PropTech company, is seeking a Marketing AI & Analytics Lead to lead marketing analytics, attribution, reporting, and AI driven transformation across the business.
- The role will be responsible for building a single source of truth for marketing data, improving campaign measurement, automating reporting, and delivering actionable insights that drive growth, reduce CAC, and improve ROAS.
Key Requirements
- Experience in Marketing Analytics, Business Intelligence, or Performance Marketing Analytics
- Strong understanding of attribution, tracking, reporting, and marketing measurement frameworks
- Hands on experience with GA4, GTM, AppsFlyer/Adjust, Power BI, Looker, and CRM platforms
- Proven ability to build AI powered tools, agents, automations, and workflow solutions
- Experience analysing CAC, LTV, ROAS, funnel performance, and campaign effectiveness
- Ability to automate reporting and deliver data driven insights to stakeholders
- Strong stakeholder management skills with experience working across Marketing, Product, CRM, and Technology teams
Additional Notes
- This is an excellent opportunity for a data driven, AI native professional who can bridge marketing, analytics, and technology while driving AI adoption within a high growth organisation.
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