Head of Events and Delivery
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Key skills for this role
About the Role
Drive overall commercial growth by closing and negotiating high-value events (e.g., park privatizations, gala dinners, meetings/conferences) and by developing new event packages.
Key Skills for This Role
Responsibilities
- Drive overall commercial growth by closing and negotiating high value events (e.g., park privatizations, gala dinners, meetings/conferences)
- Develop new event packages aligned to market demand and pricing
- Personally lead/close large scale, high revenue opportunities such as park privatizations and gala dinners
- Own high value MICE style business (meetings/conferences) and bespoke corporate solutions
- Conduct site visits with potential clients across all assets; support sales team FAM trips/education of event spaces
- Own and deliver against Annual Event Sales Budget and team targets; monitor pipeline and conversion
- Define and launch new event packages and refine existing offerings to adapt to market demand
- Use CRM daily to track opportunities for each enquiry; ensure accurate opportunity creation and tracking across the team
- Provide senior stakeholder management across parks and functions to remove blockers and protect delivery standards
- Identify and act on upsell opportunities and follow up post event for repeat business
- Work closely with park operations and vendors to ensure client requirements are met to a high standard
- Drive repeat business strategy: post event follow up standards, account growth planning, and missed opportunity learning loops
Requirements
- Experience in closing and negotiating high value events (e.g., park privatizations, gala dinners, meetings/conferences)
- Ability to develop new event packages aligned to market demand and pricing
- Experience in CRM discipline and cross park sales governance
- Senior stakeholder management skills
- Ability to work weekends when required
Full Job Posting
Role Overview
- Drive overall commercial growth by closing and negotiating high value events (e.g., park privatizations, gala dinners, meetings/conferences) and by developing new event packages aligned to market demand and pricing while setting standards for CRM discipline, guest experience, and cross park sales go
Key Responsibilities
- Personally lead/close large scale, high revenue opportunities such as park privatizations and gala dinners; drive negotiation strategy and commercial approvals.
- Own high value MICE style business (meetings/conferences) and bespoke corporate solutions.
- Conduct site visits with potential clients across all assets; support sales team FAM trips/education of event spaces.
- Own and deliver against Annual Event Sales Budget and team targets; monitor pipeline and conversion.
- Define and launch new event packages and refine existing offerings to adapt to market demand, ensuring pricing remains competitive and margin aware.
- Use CRM daily to track opportunities for each enquiry; ensure accurate opportunity creation and tracking across the team.
- Provide senior stakeholder management across parks and functions to remove blockers and protect delivery standards (guest experience).
- Identify and act on upsell opportunities and follow up post event for repeat business.
- Work closely with park operations and vendors to ensure client requirements are met to a high standard (handover readiness).
- Drive repeat business strategy: post event follow up standards, account growth planning, and missed opportunity learning loops.
- Work weekends when required.
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