Head of Distribution
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Our Client A leading FMCG business in Saudi Arabia is looking for a commercially sharp and operationally hands-on Head of Traditional Trade & Distribution to lead and scale its nationwide direct distribution network.
Key Skills for This Role
Full Job Posting
Our Client
A leading FMCG business in Saudi Arabia is looking for a commercially sharp and operationally hands-on Head of Traditional Trade & Distribution to lead and scale its nationwide direct distribution network.
This is a high-impact leadership role with full ownership of traditional trade growth, van sales operations, collections discipline, route-to-market execution, and field productivity across the Kingdom.
Role Overview
You will lead the traditional trade and distribution agenda across Saudi Arabia, driving topline growth, operational discipline, and market expansion across General Trade, wholesale, retail, and institutional channels.
Key Responsibilities
- Driving national sales, volume, and gross margin delivery across multiple regions
- Leading van sales execution, customer coverage, route productivity, and order capture discipline
- Strengthening market penetration by expanding customer clusters and increasing numeric and weighted distribution
- Owning collections performance, overdue reduction, and DSO management in partnership with finance teams
- Enforcing credit governance, collections accountability, and receivables discipline across regions
- Optimizing route-to-market efficiency including van economics, route planning, frequency, and drop productivity
- Partnering closely with logistics and supply chain teams to improve OTIF delivery performance
- Managing and coaching Regional Sales Managers and large field sales teams across KSA
- Driving field productivity through scorecards, KPIs, coverage metrics, and business reviews
- Leveraging CRM, BI, and analytics tools to monitor sales performance, customer productivity, and credit exposure
- Presenting business reviews and actionable commercial insights to senior leadership
Must-Have
- 15+ years of experience in traditional trade, van sales, and distribution leadership within Saudi Arabia
- Minimum 5 years managing national or multi-regional traditional trade operations
- Proven success leading high-volume direct distribution and van sales networks
- Strong experience managing collections, reducing overdues, and enforcing credit discipline
- Deep understanding of route-to-market strategy, field sales execution, and territory management
- Strong commercial acumen across revenue, margin, and receivables management
- Experience managing dispersed field teams and operationally complex sales environments
- Strong analytical capability with exposure to dashboards, scorecards, and sales analytics tools
- Hands-on experience with CRM systems, field sales automation platforms, SAP/Oracle ERP environments
- Fluent English communication skills; Arabic would be an advantage
- Willingness to travel extensively across KSA regions.
Next Steps
If this sounds like the right opportunity for you, please apply directly.
Due to the high volume of applications, only shortlisted candidates will be contacted within 10 working days.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Mindfield Resources
Head of Academic Quality and Institutional Effectiveness
Dubai, UAE
A newly established Business School in Dubai is seeking a Head of Academic Quality and Institutional Effectiveness to establish and lead the School's institutional planning, accreditation, quality assurance, and performa
Head of Sales
Dubai, UAE
Mindfield Resources is hiring a Head of Sales for a courier, cargo, and logistics business in the UAE. The role requires a field-driven sales leader to win business, build sales discipline, open accounts, and grow revenu
Logistics Manager
Jeddah, KSA
Our client, a leading FMCG organization, is looking for a Logistics Manager to oversee logistics operations across its distribution network. You will manage warehousing, transportation, inventory movement, and third-part
Regional E-commerce Lead
Dubai, UAE
Mindfield Resources is hiring for two clients in consumer goods. Role A owns eCommerce P&L across brand.com, D2C, and marketplaces, focusing on unit economics. Role B drives eCommerce performance through distributors and
Head of Strategy & Business Development
Riyadh, KSA
Mindfield Resources is seeking a Head of Strategy & Business Development for clients in the agri-commodity space. The role requires commercial intelligence and go-to-market strategy to drive B2B relationships, marketing,
Senior Manager Growth & Marketing
Dubai, UAE
Mindfield Resources is hiring a Senior Manager Growth & Marketing for a globally recognized food brand. This role sits at the intersection of growth, trade marketing, digital commerce, and commercial performance, driving
Head of Sales
Dubai, UAE
A fast-growing international food business seeks a Head of Sales to lead the Middle East commercial agenda. The role involves building distributor relationships, expanding market presence, and driving growth across the r
Key Account Manager
Dubai, UAE
Mindfield Resources seeks a commercially astute Travel Retail Manager for a well-established regional FMCG client. You will lead the Travel Retail business across the Middle East, developing strategic partnerships with a
Head of Academic Quality and Institutional Effectiveness
Dubai, UAE
Head of Sales
Dubai, UAE
Logistics Manager
Jeddah, KSA
Regional E-commerce Lead
Dubai, UAE
Head of Strategy & Business Development
Riyadh, KSA
Senior Manager Growth & Marketing
Dubai, UAE
Head of Sales
Dubai, UAE
Key Account Manager
Dubai, UAE