Growth Manager (B2B Lead Generation)
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Key skills for this role
About the Role
Ecomswap seeks an experienced Growth Manager to build a scalable B2B lead generation engine for M&A advisory services. Requires proven performance marketing experience, especially Meta Ads, and funnel building for B2B service businesses.
Key Skills for This Role
Responsibilities
- Develop and execute Ecomswap’s paid growth and lead generation strategy
- Build scalable B2B acquisition funnels targeting e commerce founders, operators and buyers
- Launch and manage paid campaigns across Meta and other relevant paid channels
- Create and optimise lead magnets, landing pages and conversion flows
- Improve lead quality and conversion rates across the funnel
- Work closely with the founders to identify growth opportunities and positioning
- Track performance metrics, CAC, conversion rates and pipeline impact
- Help establish repeatable acquisition systems beyond referrals and word of mouth
- Coordinate with internal content, sales, and operations teams where needed
Requirements
- Proven experience as a performance marketer in a B2B business
- Strong experience running paid acquisition campaigns, particularly Meta Ads for lead generation
- Experience building funnels, lead magnets, landing pages, and inbound systems
- Demonstrated track record scaling businesses from primarily organic/referral growth into paid acquisition
- Strong strategic thinking combined with hands on execution ability
- Experience in e commerce, DTC, agencies, SaaS, marketplaces or M&A related businesses is highly preferred
- Data driven mindset with strong analytical and reporting skills
- Comfortable working in a fast moving entrepreneurial environment
Full Job Posting
About Ecomswap
- Ecomswap is a boutique M&A advisory and acquisitions platform focused exclusively on high performing Direct to Consumer (DTC), e commerce, and digital brands across the US, EU, UK, and AUS.
- Our environment is fast moving, performance driven and execution focused. We value ownership, clarity, and measurable contribution.
The Role
- We are looking for an experienced Growth Manager to help transition Ecomswap from primarily organic and referral driven growth into a structured, scalable lead generation engine.
- This is a strategic and execution focused role. You will be responsible for building the growth strategy, overseeing funnel development, and driving qualified inbound leads through paid acquisition and B2B marketing initiatives.
- This is a on site, part time position.
Responsibilities
- Develop and execute Ecomswap’s paid growth and lead generation strategy
- Build scalable B2B acquisition funnels targeting e commerce founders, operators and buyers
- Launch and manage paid campaigns across Meta and other relevant paid channels
- Create and optimise lead magnets, landing pages and conversion flows
- Improve lead quality and conversion rates across the funnel
- Work closely with the founders to identify growth opportunities and positioning
- Track performance metrics, CAC, conversion rates and pipeline impact
- Help establish repeatable acquisition systems beyond referrals and word of mouth
- Coordinate with internal content, sales, and operations teams where needed
Requirements
- Proven experience as a performance marketer in a B2B business
- Strong experience running paid acquisition campaigns, particularly Meta Ads for lead generation
- Experience building funnels, lead magnets, landing pages, and inbound systems
- Demonstrated track record scaling businesses from primarily organic/referral growth into paid acquisition
- Strong strategic thinking combined with hands on execution ability
- Experience in e commerce, DTC, agencies, SaaS, marketplaces or M&A related businesses is highly preferred
- Data driven mindset with strong analytical and reporting skills
- Comfortable working in a fast moving entrepreneurial environment
Ideal Candidate
- Understands founder psychology and B2B buyer journeys
- Has scaled lead generation in niche or relationship driven industries
- Can balance brand positioning with performance marketing
- Able to move quickly and operate independently
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