Executive - Media
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Key skills for this role
About the Role
Publicis Groupe is seeking a Media Executive to assist in developing and implementing media plans for clients. The role involves analyzing market data, selecting media channels, managing client relationships, and trafficking digital campaigns.
Key Skills for This Role
Responsibilities
- Assist in the development and implementation of media plans for clients
- Analyze market and consumer data, identify target audiences, and select media channels
- Collaborate with planning team and cross functional teams to develop and execute media strategies
- Support the wider media team with day to day duties relating to strategic channel/media approaches
- Manage day to day client relationships and communications
- Create and manage MRF sheets, cooperating with creative agency for timely receipt of material
- Traffic digital campaigns, connect with TAAG team, and ensure proper implementation
- Follow up with media and creative agencies for proper implementation of campaigns
- Manage campaign launches, including client expectation management
- Ensure timely and accurate booking by administration team
- Prepare client status reports in the format required by the client
- Prepare reports and optimization recommendations
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- 1 2 years of experience in media planning (Offline & Online) or a related role
- Strong organizational skills, team player, ability to multitask, and work under pressure
- Familiarity with MS Office 365 software suite
- Knowledge of digital planning tools such as DV360, Google Ads, Meta Business Manager, etc.
- Familiarity with digital media and emerging technologies
- Strong analytical skills and ability to interpret data and market research
- Commercial mindset, able to understand driving ROI
- Experience with media planning and buying tools such as Z/X Plan, Statex, GWI, Euromonitor, WARC, Similar Web
Full Job Posting
Key Responsibilities
- Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.
- Is aware and understands the importance of set key performance indicators and is an active member in achieving them.
- Collaborate with other members of the planning team and cross functional teams to develop and execute effective media strategies.
- Support the wider media team with their day to day duties relating to developing strategic channel/media approaches.
- Manage day to day client relationships and communications.
- Ability to understand the client's brief and plan media channels based on the client's objectives.
- Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go live dates.
- Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation.
- Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports.
- Managing campaign launches, including client expectation management.
- Ensuring timely and accurate booking by administration team.
- Preparing client status reports in the format required by the client.
Qualifications
- Bachelor's degree in marketing, advertising, or a related field.
- 1 2 years of experience in media planning (Offline & Online) or a related role.
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Certifications on digital platforms is a plus.
- Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
- Familiarity with digital media and emerging technologies.
- Strong analytical skills and ability to interpret data and market research.
- Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.
- Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
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