Ecommerce Manager
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Key skills for this role
About the Role
Colgate-Palmolive is seeking an Ecommerce Manager to develop digital commerce strategies, build customer alignment, and drive eCapabilities. Requires 4+ years eCommerce marketing or account management experience in a multinational FMCG company.
Key Skills for This Role
Responsibilities
- Develop digital commerce strategies with a longer term vision including growth ambition, customer prioritization and key business capabilities.
- Build and deepen strategic alignment with customers including cross functional teams to elevate growth with deep focus on value creation.
- Ensure continuous improvement in eCapabilities for DAM, Content, Packaging, Net Sales, P&L, Analytics reporting.
- Use data and analytics to drive better and bolder decision making.
- Launch exciting, personalized, differentiated innovation ensuring best in class execution.
- Develop rich content that converts providing higher click & conversion rates for CP categories.
- Define all metrics that matter for digital shelf excellence, review critical metrics through a scorecard and recommend corrective actions.
- Leverage digital to drive demand and purchase with a full funnel approach focusing on consumer journeys.
- Ensure robust plans to drive category growth across all sub channels and develop promotion strategy.
- Create and activate business driving opportunities at brand, category and all Colgate portfolio level.
- 360 Marketing Communications: Align with consumer marketing for all mass communication and support it 360 in digital platforms.
- Estimate and track yearly sales and traffic distribution, marketing spending and channel performance for eCommerce retailers.
Requirements
- Bachelor's Degree; preferably in Economics, Management or relevant field
- Minimum 4 years of experience in eCommerce marketing or account management, preferably in a multinational FMCG company with leading brands
- Proficient in English
- Microsoft Office or Google Suite proficiency
Full Job Posting
Who We Are
- Colgate Palmolive is a global consumer products company operating in over 200 countries.
- Specializes in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
Key Responsibilities
- Develop digital commerce strategies with a longer term vision.
- Build strategic alignment with customers.
- Ensure continuous improvement in eCapabilities.
- Use data and analytics for decision making.
- Launch personalized innovation.
- Develop rich content for higher conversion.
- Define metrics for digital shelf excellence.
- Leverage digital to drive demand.
- Ensure robust plans for category growth.
- Create business driving opportunities.
- 360 Marketing Communications alignment.
- Track sales, traffic, marketing spending, and channel performance.
Required Qualification
- Bachelor's Degree; preferably in Economics, Management or relevant field.
- Minimum 4 years of experience in eCommerce marketing or account management, preferably in a multinational FMCG company.
- Proficient in English.
- Microsoft Office or Google Suite proficiency.
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