Ecommerce Manager
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Key skills for this role
About the Role
Colgate-Palmolive seeks an Ecommerce Manager to develop digital commerce strategies, drive category growth, and optimize digital shelf excellence. The role requires 4+ years of eCommerce marketing or account management experience in a multinational FMCG company.
Key Skills for This Role
Responsibilities
- Develop digital commerce strategies with a longer term vision including growth ambition, customer prioritization and key business capabilities
- Build and deepen strategic alignment with customers including cross functional teams to elevate growth with deep focus on value creation
- Ensure continuous improvement in eCapabilities for DAM, Content, Packaging, Net Sales, P&L, Analytics reporting
- Use data and analytics to drive better and bolder decision making
- Launch exciting, personalized, differentiated innovation ensuring best in class execution
- Develop rich content that converts providing higher click & conversion rates for CP categories
- Define all metrics that matter for digital shelf excellence, review critical metrics through a scorecard and recommend corrective actions
- Leverage digital to drive demand and purchase with a full funnel approach focusing on consumer journeys
- Ensure robust plans to drive category growth across all sub channels and develop promotion strategy
- Create and activate business driving opportunities at brand, category and all Colgate portfolio level
- 360 Marketing Communications: Align with consumer marketing for all mass communication and support it 360 in digital platforms
- Estimate and track yearly sales and traffic distribution, marketing spending and channel performance for eCommerce retailers
Requirements
- Bachelor's Degree; preferably in Economics, Management or relevant field
- Minimum 4 years of experience in eCommerce marketing or account management, preferably in a multinational FMCG company with leading brands
- Proficient in English
- Microsoft Office or Google Suite proficiency
Full Job Posting
Who We Are
- Colgate Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
- Join Colgate Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.
Key Responsibilities
- Develop digital commerce strategies with a longer term vision including growth ambition, customer prioritization and key business capabilities
- Build and deepen strategic alignment with customers including cross functional teams to elevate growth with deep focus on value creation
- Ensure continuous improvement in eCapabilities for DAM, Content, Packaging, Net Sales, P&L, Analytics reporting
- Use data and analytics to drive better and bolder decision making
- Launch exciting, personalized, differentiated innovation ensuring best in class execution
- Develop rich content that converts providing higher click & conversion rates for CP categories
- Define all metrics that matter for digital shelf excellence, review critical metrics through a scorecard and recommend corrective actions
- Leverage digital to drive demand and purchase with a full funnel approach focusing on consumer journeys
- Ensure robust plans to drive category growth across all sub channels and develop promotion strategy
- Create and activate business driving opportunities at brand, category and all Colgate portfolio level
- 360 Marketing Communications: Align with consumer marketing for all mass communication and support it 360 in digital platforms
- Estimate and track yearly sales and traffic distribution, marketing spending and channel performance for eCommerce retailers
Required Qualification
- Bachelor's Degree; preferably in Economics, Management or relevant field
- Minimum 4 years of experience in eCommerce marketing or account management, preferably in a multinational FMCG company with leading brands
- Proficient in English
- Microsoft Office or Google Suite proficiency (i.e, Sheets, Slides, Docs)
Our Commitment to Inclusion
- We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
- Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions),
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