E-Commerce Executive
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Key skills for this role
About the Role
The E-commerce Executive is responsible for managing and optimizing the hotel s digital presence across all online channels to maximize online revenue, increase direct bookings,.
Key Skills for This Role
Responsibilities
- Manage inventory, rates, and content across all online distribution channels
- Monitor rate parity and ensure compliance with distribution agreements
- Optimize hotel website and booking engine for user experience and conversion
- Execute and monitor paid search, display ads, and social media campaigns
- Design and execute email marketing campaigns
- Track and analyze website traffic, conversion rates, and OTA production
- Prepare weekly and monthly e commerce performance reports
- Conduct competitor analysis and identify market gaps
Requirements
- Experience in e commerce or digital marketing, preferably in hospitality
- Knowledge of OTA platforms (Booking.com, Expedia, Agoda)
- Proficiency in SEO, SEM, and Google Analytics
- Strong analytical and reporting skills
Full Job Posting
Role Overview
- The E commerce Executive is responsible for managing and optimizing the hotel's digital presence across all online channels to maximize online revenue, increase direct bookings, and enhance brand visibility.
Key Responsibilities
- Maintain and update rates, availability, and content across all online distribution channels including hotel website, OTAs (Booking.com, Expedia, Agoda), and Meta search engines.
- Monitor rate parity across all channels to ensure compliance with distribution agreements.
- Ensure hotel information, imagery, room descriptions, and promotions are accurate and up to date across all digital platforms.
- Manage hotel website using CMS, ensuring seamless UX and mobile optimization.
- Optimize CRS and booking engine flow to reduce abandonment and increase conversion.
- Implement SEO strategies to improve organic search rankings.
- Assist in execution and monitoring of paid search, display ads, and paid social media campaigns.
- Design, segment, and execute email marketing campaigns for loyalty members, past guests, and corporate clients.
- Collaborate with Revenue and Marketing teams to create and launch exclusive online packages and promotions.
- Track and analyze website traffic, conversion rates, OTA production, and ROI using Google Analytics 4.
- Prepare weekly and monthly e commerce performance reports for management.
- Monitor competitor digital strategies, pricing, and online positioning.
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