Director, Omnichannel Analytics
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Key skills for this role
About the Role
Ladders is seeking a Director of Omnichannel Analytics for a client in the Pharmaceuticals & Biotech space. This role turns data into practical insight to improve visibility, decision-making, and business performance.
Key Skills for This Role
Responsibilities
- Develop and execute an omnichannel analytics strategy aligned with business objectives
- Lead insights, data architecture, and testing roadmaps for marketing and commercial analytics
- Analyze customer behavior to create effective targeting strategies and optimize messaging
- Build and manage a high performing omnichannel analytics team
- Oversee measurement of digital marketing across multiple channels
- Analyze engagement journeys for optimization opportunities and future initiatives
- Define KPIs to track brand objectives and performance
Requirements
- Bachelor's degree in a quantitative field; advanced degree preferred
- 8+ years of experience in analytics, especially digital or omnichannel analytics, in pharma/biotech
- Strong understanding of advanced statistical measurement and analytics techniques
- Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics
- Experience in rare disease or highly targeted patient populations preferred
- Proficiency with CRM systems and digital marketing platforms
- Familiarity with A/B testing platforms
Full Job Posting
Job Overview
- For our client, we are seeking a Director Omnichannel Analytics to join the team of a leader in the Pharmaceuticals & Biotech space.
- This role will turn data into practical insight that improves visibility, decision making, and business performance.
- Location: San Francisco, CA US based candidates only, no visa sponsorship available.
- Compensation: $230,000 – $270,000 annually.
Responsibilities
- Develop and execute an omnichannel analytics strategy aligned with business objectives.
- Lead insights, data architecture, and testing roadmaps for marketing and commercial analytics.
- Analyze customer behavior to create effective targeting strategies and optimize messaging.
- Build and manage a high performing omnichannel analytics team.
- Oversee measurement of digital marketing across multiple channels.
- Analyze engagement journeys for optimization opportunities and future initiatives.
- Define KPIs to track brand objectives and performance.
Qualifications
- Bachelor's degree in a quantitative field; advanced degree preferred.
- 8+ years of experience in analytics, especially digital or omnichannel analytics, in pharma/biotech.
- Strong understanding of advanced statistical measurement and analytics techniques.
- Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics.
- Experience in rare disease or highly targeted patient populations preferred.
- Proficiency with CRM systems and digital marketing platforms.
- Familiarity with A/B testing platforms.
Benefits
- Market leading compensation package.
- 401(k) with employer match.
- Generous health benefits with fully employer paid premiums.
- Flexible, 'take what you need' paid time off and parental leave.
- Career development opportunities with support for skill growth.
- Hybrid work model with required in office collaboration 2 3 times a week.
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