Director of Marketing - Sofitel Jabal Omar Makkah
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Key skills for this role
About the Role
Sofitel Jabal Omar Makkah seeks a Director of Marketing to shape brand positioning, reputation, and visibility. The role oversees marketing, communications, PR, social media, partnerships, and content strategies.
Key Skills for This Role
Responsibilities
- Ensure hotel's marketing and communications strategy aligns with global Sofitel brand vision while being localised for the destination
- Develop and execute annual marketing and communications plans supporting Rooms, Restaurants, Wellness, and guest experiences
- Lead hotel's marketing, communications, and PR strategy across all guest facing channels
- Oversee media relations, campaigns, partnerships, storytelling, and brand activations
- Define and oversee hotel's social media and content strategy to strengthen awareness and engagement
- Contribute to hotel's commercial strategy and budgeting processes
- Analyse campaign performance, digital analytics, and market intelligence to identify opportunities
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business, or related field
- Minimum 8 10 years' experience in luxury hospitality marketing, brand communications, or digital marketing
- Proven experience managing integrated marketing and communications strategies within a luxury hotel or lifestyle environment
- Strong understanding of luxury brand positioning, storytelling, and guest engagement
- Strong knowledge of the Saudi market, culture, and luxury consumer landscape
- Fluent in English and Arabic
Full Job Posting
Job Description
- Reporting to the Commercial Director, the Director of Marketing is responsible for shaping and elevating the hotel’s overall brand positioning, reputation, visibility and guest desirability across all touchpoints.
- As a key member of the leadership team, this role oversees the localisation and implementation of brand marketing, communications, public relations, social media, partnerships, content and guest engagement strategies.
- The Director of Marketing is expected to act as both a brand guardian and cultural storyteller, balancing the elegance and heritage of the Sofitel brand with the local cultural expectations and guest profile.
Hotel Marketing Strategy & Positioning
- Ensure the hotel’s marketing and communications strategy is aligned with the global Sofitel brand vision while being effectively localised.
- Act as guardian of the hotel’s Cultural Link and positioning framework.
- Develop and execute annual marketing and communications plans supporting Rooms, Restaurants, Wellness and guest experiences.
- Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability.
Marketing, Communications & Public Relations
- Lead the hotel’s marketing, communications and PR strategy across all guest facing channels.
- Oversee media relations, campaigns, partnerships, storytelling and brand activations in line with the luxury positioning of Sofitel.
- Build and maintain strong relationships with media, cultural institutions, luxury partners, tourism stakeholders and key industry contacts within Saudi Arabia.
- Manage content direction including photography, videography, editorial storytelling and campaign production.
- Drive local and regional visibility through impactful storytelling and strategic communications.
Social Media & Brand Presence
- Define and oversee the hotel’s social media and content strategy to strengthen awareness, engagement and community growth.
- Ensure all digital and social content reflects the luxury standards, aesthetic codes and cultural sensitivities of the brand and destination.
- Identify emerging social trends, creators and content opportunities relevant to the Saudi luxury hospitality landscape.
- Monitor social media and campaign performance to optimise visibility, engagement and brand relevance.
Commercial Performance & Market Intelligence
- Contribute actively to the hotel’s commercial strategy and budgeting processes.
- Analyse campaign performance, digital analytics and market intelligence to identify opportunities and optimise ROI.
- Monitor competitor activity, tourism trends and luxury consumer behaviour to support strategic decision making.
Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality Management, Business or a related field.
- Minimum 8–10 years’ experience in luxury hospitality marketing, brand communications or digital marketing.
- Proven experience managing integrated marketing and communications strategies within a luxury hotel or lifestyle environment.
- Strong understanding of luxury brand positioning, storytelling and guest engagement.
- Strong knowledge of the Saudi market, culture and luxury consumer landscape.
- Strong commercial acumen with the ability to translate brand initiatives into business performance.
- Experience managing PR agencies, creative partners and production suppliers.
- Excellent communication and presentation skills, both written and verbal.
- Strong organisational and project management capabilities.
- Ability to work in a fast paced environment while managing multiple priorities.
- Fluent in English and Arabic.
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